Product Definition Consultant – Americas Retail Electric Power Solutions (REPS)

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About EPD:

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations!

Job Summary:

The Product Definition Consultant is responsible for identifying, prioritizing, and translating customer, dealer, and market needs across North America and the Americas into actionable product and portfolio strategies for Caterpillar's Retail Electric Power Solutions (REPS) business. This role serves as the voice of the customer, partnering closely with dealers, sales teams, engineering, marketing, and product groups to identify growth opportunities, define unmet customer needs, support new product introductions, and improve the competitiveness of Caterpillar's electric power offerings. 

Success requires strong commercial acumen, customer focus, technical understanding, disciplined execution, and the ability to influence cross-functional teams without direct authority. 

What you will do:

• Customer & Market Insight Development 

• Gather, analyze, and communicate customer, dealer, consultant, electrical contractor, and competitive insights across North America and the Americas. 

• Identify unmet customer needs and market opportunities that can drive profitable growth. 

• Conduct market research, customer interviews, dealer visits, and competitive assessments. 

• Monitor industry trends across data centers, telecom, healthcare, commercial property, industrial, public sector, and emerging energy solutions. 

• Product Definition & Portfolio Strategy 

• Support development of regional product roadmaps aligned with global REPS strategy. 

• Translate customer requirements into product enhancements, features, configurations, and future NPI opportunities. 

• Develop and maintain product requirements, one-page business cases, and customer-backed justifications for investment decisions. 

• Prioritize product opportunities based on customer value, strategic fit, differentiation, and financial return. 

• Product Council & Governance Leadership 

• Coordinate regional product council inputs, customer feedback forums, and Americas product priority reviews. 

• Support PACT development, one-page business cases, product prioritization, and annual planning activities. 

• Ensure customer and dealer feedback is visible, structured, and incorporated into product decisions. 

• Track open actions, opportunities, ownership, and deliverables through disciplined governance processes. 

• Dealer & Sales Partnership 

• Partner with Americas sales teams and Caterpillar dealers to understand market needs, buying behavior, and growth opportunities. 

• Support dealer engagements, customer visits, strategic account reviews, and feedback loops. 

• Act as a liaison between sales organizations and product groups to ensure alignment on product priorities. 

• Help develop business cases for regional growth initiatives, pilot programs, channel opportunities, and adjacent market expansion. 

• New Product Introduction Support 

• Support NPI and PCI programs by providing customer insights, business justification, competitive context, and launch readiness feedback. 

• Assist in developing regional launch stra