Director, US Consumer Offer Personalization & Analytics

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. Within USCM, the Marketing Analytics & Investment Services team (MA&IS) delivers data-driven decision making, analytics & business planning to drive profitable growth through personalization strategy and optimized investment decisions.

How will you make an impact in this role

The Director, US Consumer Offer Personalization & Analytics as part of MA&IS team will be responsible for driving profitable acquisition growth through comprehensive offer targeting strategy, robust analytics and strong test and learn approach across prospect acquisition ecosystem. The incumbent will also drive our in-application offer personalization strategy, and work in partnership with stakeholders across the enterprise, to further personalization that deliver value to the business, with superior customer experience.

This role is uniquely positioned to leverage a variety of skills including strategy, targeting, data insights, and experimentation. Building and leveraging strong relationships across Marketing, Product, Analytics, Finance, and other teams is essential. The ideal candidate is a results-oriented individual who has demonstrated sound leadership skills, analytical thinking, and the ability to learn new things quickly.

Key Responsibilities:

• Drive acquisition offer personalization strategy to deliver on business goals.
• Optimize performance, drive efficient growth and customer experience through robust experimentation and measurement
• Develop and foster cross functional relationships with partners across American Express to ensure project prioritization and implementation.
• Analyzing performance of current initiatives, share findings and solutions.
• Stay current on competitive trends to inform strategy.
• Manage a team of highly motivated individuals responsible for targeting consumers and managing end to end strategy & measurement.
• Work in a dynamic, fast changing environment, with attention to detail and effective communication skills.
• Maintain strong governance for offer personalization processes

Qualifications:

• Strong ability to drive results; self-starter.
• Expertise in application of analytics (applied statis