Director, Content Strategist- All Therapies

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

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Summary:

The Content Strategist acts as a critical BMS link between brand teams, Agencies of Record (AORs), Mosaic Data Hub, BIT, and Commercialization AI Strategy & Analytics (CASA) to ensure BMS’s Strategic Asset Management AI (SAMai) platform and marketing content libraries are accurate, searchable, compliant, and activation-ready.

This role is accountable for upholding content integrity and as such owns metadata /taxonomy standards, is responsible for tagging accuracy, seamless asset transfer, and building well-structured content libraries that enable GenAI-driven content creation and strategic content reuse.

This role ensure adherence to BMS metadata standards, supports BMS claims management, drives BMS content quality and compliance practices, promotes best-in-class approaches for efficient, searchable content management, and oversees content production workflows to deliver timely, compliant, and high-quality assets across channels.

Responsibilities:

Stewardship & Governance

• Serves as accountable BMS point to ensure content quality and compliance per BMS standards across SAMai and marketing content platforms. SAMai
• Serve as the gatekeeper for SAMai content quality, recency, and compliance; run periodic audits to ensure only final, approved strategic documents are available.
• Define and manage area of responsibility (e.g., region, therapeutic area) and align maintenance cadence to governance needs.
• Partner with brand teams and agencies to ensure timely, accurate strategic document submission and resolve gaps or inconsistencies.

Marketing Content Library & Claims Readiness

• Build and maintain structured content libraries (claims, photography, references) to support GenAI-powered content generation and global reuse. Validate alignment of assets with brand strategy, compliance requirements, and style standards; liaise with MLR/PromoMats stakeholders for readiness.
• Coordinate with Agencies of Record (AORs), Mosaic, and CASA to uphold content integrity and timely delivery of content Drive and implement initiatives that optimize content processes, enhance analytics, and improve operational efficiency (e.g. updated taxonomy implementation)
• Manage and deliver end-to-end content production workflows, ensuring timely, compliant, and high-quality asset delivery across channels Metadata, Taxonomy & Searchability Standardize and continuously improve metadata and taxonomy frameworks to maximize discoverability and reuse across SAMai and marketing content DAM systems.
• Ensure tagging accuracy and metadata integrity to enable enterprise searchability and insights on most recent approved content.

Workflow Orchestration & Vendor/Agency Enablement

• Execute seamless asset transfer across systems/stakeholders; monitor and resolve production bottlenecks to maintain speed-to-market.
• Coordinate with Agencies of Record (AORs), Mosaic, and CASA to uphold content integrity and timely delivery.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field; advanced degree preferred.
• Minimum 8 years in content strategy, digital asset management, or marketing operations within a regulated industry (pharma experience strongly preferred).
• Proven track record of managing enterprise content ecosystems and implementing metadata standards.  Technical Skills: Familiarity with DAM platforms (e.g., AEM, Veeva Vault PromoMats) and content governance tools.
• Solid understanding of AI-driven content generation and related technolog