Employer Brand Manager
TravelPerkAbout the role
About Us
We are TravelPerk: a scaling unicorn valued at $1.4 billion that has raised over $400m since our creation in 2015. Backed by world-class investors with portfolios including AirBnB, Stripe, Slack, Trello, Gusto, Twitter, Farfetch and Deliveroo, our team comprises A-players from the travel and technology industries.
We’ve been named the fastest-growing SaaS startup in the world by SaaS1000 and featured as one of the hottest startups to watch by both Forbes and Wired. We’re revolutionizing the B2B corporate travel market—worth over $1.3 trillion— to connect people in real life in an enjoyable and sustainable way.
TravelPerk is innovative. We have welcomed and acquired the likes of Click Travel, NexTravel and Albatross to the team. From TravelCare, to FlexiPerk and GreenPerk, we are shaping the industry's future. Our team continues to emerge stronger and stronger as we adjust to the new normal—and that’s where you come in!
If you’re ready to take off with us, keep reading!
Employer Brand Manager
As TravelPerk’s Employer Brand Manager, you’ll own the employer branding strategy for TravelPerk and be hands on in delivering against it. You’ll sit within our TA team and work closely with them to adapt your strategy according to market changes and internal business needs.
You’re comfortable working independently, but you’re an excellent communicator - able to influence others and convey the cruciality of employer branding to your stakeholders. You’re passionate about telling authentic stories, driving our company values and engaging TravelPerk employees to maximize on your efforts.
You have creative eyes and ears, are strategic and analytical, and can run multiple projects simultaneously, always whilst spreading great vibes at TravelPerk.
What you’ll be doing
- Define TravelPerk’s unique employee value proposition (EVP) and EVPs across different target talent groups (Engineering, Sales, Customer Care).
- Own and deliver on TravelPerk’s employer brand content strategy. You’ll brief video content, write long and short form copy and brief design assets that reflect TravelPerk’s values and tone. You’ll lead the distribution of that content across socials, blog, TravelPerk careers site
- Run paid campaigns, primarily on LinkedIn, and manage reporting and analytics of those campaigns.
- Manage TravelPerk’s employer branding events strategy. Decide on key hiring events with sponsorships, hosting, and speaking opportunities. You’ll manage budgets, logistics, swag, lead generation, follow-up communications, and how we drive return on investment from these events.
- Influence key stakeholders to increase TravelPerk’s employee ambassador participation - providing opportunities for the TravelPerk team to share about life at TravelPerk on social media, speaking engagements, attending events, writing blogs.
- Engage academic institutions such as colleges, universities, and coding bootcamps to increase awareness of TravelPerk with junior talent.
- Support with industry, employer and individual awards submissions
- Glassdoor/Indeed - manage the page, respond to reviews and promote reviews from the team
About you
- You have 5+ years of relevant experience in employer branding / recruitment marketing
- Strong copywriting skills
- You love working with creative people and can appreciate what makes a brand great.
- Experience managing content development and campaigns
- You’ve worked globally - you know what it takes to attract people in different countries and cities
- Experience setting strategy and goals and owning ongoing communication with stakeholders
- Experience using data, reporting, and/or tools to measure performance and make adjustments
- Events management
TravelPerk doesn’t require academic studies for this
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