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Senior Director, Global Consumer and Market Insights
e.l.f. BeautyNew York City, United Statesfull_timeVerifiedPosted 17 Jun 2024
About the role
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.
We have annual revenues of ~$900 million and our business performance has been nothing short of extraordinary with 21 consecutive quarters of net sales growth as we have grown to #3 mass cosmetics brand in the US and are the fastest growing brand among the top 5. Our total compensation philosophy offers every new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity given to every full-time employee as a part of their new hire package, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
About the Role
e.l.f. Beauty is looking for a Senior Director, Global Consumer and Market Insights to join our dynamic, fast-paced, high-growth company. The ideal candidate will have a consumer and community-first mindset with a strong background in executing consumer research and synthesizing market data to analyze and articulate consumer trends and business impacts. This person is highly self-motivated, inherently curious, and strategic yet detail-oriented, with a passion for analyzing data, surfacing insights, and storytelling with data to drive business decisions. The position will report directly to the Vice President, Consumer and Market Insights.
The Senior Director, Global Consumer and Market Insights is responsible for overseeing the global market and consumer insights functions, including market analysis, competitive intelligence, product insights, consumer research, audience segmentation, trends, and foresight, to drive actionable, data-driven growth through compelling storytelling. This individual will be adept at connecting dots across multiple data sources and strategically distilling and disseminating those actionable insights to all levels in the organization. This individual will be a thought leader and work collaboratively with cross-functional partners, acting as the voice of the consumer in making strategic connections between broad-based trends and marketplace opportunities. The ideal candidate is data-driven, results-oriented, has excellent communication skills, and is comfortable operating across all levels of the business, from strategic to tactical.
This position is based in any of our e.l.f. offices (NYC, Oakland, or LA), or can be based remotely for the right candidate. Remote candidates will be required to travel to an e.l.f. office at least once per quarter. All candidates will be required to travel for research and team meetings.
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.
We have annual revenues of ~$900 million and our business performance has been nothing short of extraordinary with 21 consecutive quarters of net sales growth as we have grown to #3 mass cosmetics brand in the US and are the fastest growing brand among the top 5. Our total compensation philosophy offers every new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity given to every full-time employee as a part of their new hire package, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
About the Role
e.l.f. Beauty is looking for a Senior Director, Global Consumer and Market Insights to join our dynamic, fast-paced, high-growth company. The ideal candidate will have a consumer and community-first mindset with a strong background in executing consumer research and synthesizing market data to analyze and articulate consumer trends and business impacts. This person is highly self-motivated, inherently curious, and strategic yet detail-oriented, with a passion for analyzing data, surfacing insights, and storytelling with data to drive business decisions. The position will report directly to the Vice President, Consumer and Market Insights.
The Senior Director, Global Consumer and Market Insights is responsible for overseeing the global market and consumer insights functions, including market analysis, competitive intelligence, product insights, consumer research, audience segmentation, trends, and foresight, to drive actionable, data-driven growth through compelling storytelling. This individual will be adept at connecting dots across multiple data sources and strategically distilling and disseminating those actionable insights to all levels in the organization. This individual will be a thought leader and work collaboratively with cross-functional partners, acting as the voice of the consumer in making strategic connections between broad-based trends and marketplace opportunities. The ideal candidate is data-driven, results-oriented, has excellent communication skills, and is comfortable operating across all levels of the business, from strategic to tactical.
This position is based in any of our e.l.f. offices (NYC, Oakland, or LA), or can be based remotely for the right candidate. Remote candidates will be required to travel to an e.l.f. office at least once per quarter. All candidates will be required to travel for research and team meetings.
Responsibilities
- Translate business needs into the strategic roadmap for consumer and market research and analysis, overseeing the execution of the roadmap.
- Strategically distill insights from diverse data sources and present them to senior stakeholders and cross-functional teams in a compelling narrative with concise and actionable findings and implications.
- Leverage multiple data sources to connect the dots and develop a comprehensive understanding of the business environment, including competitive brands and products, social dynamics, consumer behavior, demographic/audience factors, and macroeconomics, keeping a pulse on consistently evolving trends and foresight within and beyond beauty. Disseminate insights and strategic recommendations throughout the organization at all levels.
- Manage and mentor a team of analysts responsible for consumer research and market analysis. Provide robust, data-driven insights that enable strategic decision-making and represent the voice of customers and our community.
- Oversee the design and execution of primary quantitative and qualitative research, as well as secondary research projects according to best practice methodologies and aligned to strategic objectives.
- Leverage syndicated data tracking resources (e.g. Nielsen, Circana, Euromonitor, Numerator) for analysis of trends and identifying whitespace opportunities.
- Lead the evolving consumer profile and audience segmentation initiatives across the brand portfolio.
- Independently own end-to-end creation of presentations (e.g., PowerPoint), i.e., from storyline through final edits, including supporting the execution of Board-level presentations.
- Collaborate with
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