Senior Marketing Specialist

<p><b><b>UNIQLO </b></b><span>is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. </span><b>UNIQLO </b><span>respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price.</span></p><p></p><p><span>We are currently recruiting for a </span><b>Senior Marketing Specialist</b><span> to support the expansion of the </span><b>UNIQLO </b><span>business in <b>Germany</b>, based in our <b>Berlin head office,</b> reporting into the </span><span>Country Marketing Manager.</span><span> You will contribute to the development and the execution of the marketing strategy for </span><b>UNIQLO</b><span><b> </b>Germany, including promoting the </span>UNIQLO <span>brand and our LifeWear concept in accordance with the European marketing plan and the global marketing direction. </span></p><p></p><p><b><b>What you will be responsible for</b></b></p><ul><li><p><span>Building and executing the marketing strategy for </span>UNIQLO <span>Germany together with the wider Brand Marketing team, at both a local and international level.</span></p></li><li><p><span>Supporting the strategic marketing seasonal plan and long-term branding activations.</span></p></li><li><p><span>Planning, coordinating and executing various marketing events (store opening events, customer in-store activations, sustainability events, influencer events, ‘Live station’…) in close collaboration with the marketing and store operation team.</span></p></li><li><p><span>Producing weekly marketing and PR reports, as well as regular campaign, and activity performance reports.</span></p></li><li><p><span>Taking ownership of the creation of offline media (out of home, leaflets, magazines, print ads, etc) including leading the creative and production agencies.</span></p></li><li><p><span>Identifying and developing partnerships with stakeholders (local businesses, artists, brands etc.) to support campaigns, RE UNIQLO Studio, UTme! and grow brand awareness.</span></p></li><li><p><span>Coordination and management of retail marketing and being the main point of contact for UNIQLO Germany stores.</span></p></li><li><p><span>Building cross functional collaboration with EU functions, which will include digital marketing, other local market marketing teams, and global marketing. </span></p></li></ul><p></p><p><b><b>Skills, Experience and Attributes: </b></b></p><ul><li><p><span>Bachelors in Marketing, Communication or similar</span></p></li><li><p><span>2 to 5 years’ experience in marketing, in consumer lifestyle or fashion apparel brands, either in-house or agency</span></p></li><li><p><span>Experience working in or with international brands</span></p></li><li><p><span>Experience across traditional and new media</span></p></li><li><p><span>Experience working with influencers</span></p></li><li><p><span>Fluent in English and German is a must, any other EU languages are a plus</span></p></li><li><p><span>Affinity with sustainability is a plus</span></p></li><li><p><span>Having worked in a retail environment is a plus</span></p></li><li><p><span>Good project manager with attention to <span>detail   </span></span></p></li><li><p><span>Excellent planner, very deadline oriented and ability to work flexibly in a fast-moving work environment</span></p></li><li><p><span>Strong team player that loves collaboration and cross functional work</span></p></li><li><p><span>Strong writing and creative skills with the ability of finding new ways to connect and express brand values and characteristics</span></p></li><li><p><span>Ability to read sales data and google analytics and draw conclusions/write summaries.</span></p></li><li><p><span> A self-starter, able to work both independently and in collaboration with other functions to achieve the company’s goals.</span></p></li><li><p><span>Digital competences with a good understanding of the relevant social media channels established and upcoming</span></p></li><li><p><span>Committed to integrity and respect for others</span></p></li><li><p><span>Eager to learn and willing to take on additional responsibilities</span></p></li></ul><p></p><p><b><b>What we can offer you</b><span> </span></b></p><ul><li><p><span>30 days holiday allowance</span></p></li><li><p><span>Bi-annual bonus potential</span></p></li><li><p><span>Profit share scheme </span></p></li><li><p><span>Meal <span>allowance/month </span></span></p></li><li><p><span>Mobility <span>allowance/month </span></span></p></li><li><p><span>30% Staff Discount</span></p></li><li><p><span>Central Location of stores and office </span></p></li><li><p><span>Hybrid Working potential</span></p></li><li><p><span>Volunteer days - twice a year</span></p></li><li><p><span>Employer-funded pension scheme </span></p></li></ul><p></p><p>Please make sure you upload a CV in English, as well as a portfolio in your application (if applicable).</p><p></p><p><b>UNIQLO </b><span>is