Director of Corporate Marketing

About Phaedon

At Phaedon, we are revolutionizing how companies engage with their audiences and are passionate about sparking participation to drive growth for both our clients and our employees. Phaedon is a data-driven, tech-enabled marketing organization with a breadth of capabilities that go beyond our competitors and redefine traditional industry archetypes. We have a history of delivering game-changing results for notable brands across advanced analytics, loyalty technology and services, marketing communications, and experience transformation to bring intelligent imagination and solve our clients’ biggest business and brand challenges. And every role at Phaedon has an integral part to play in fulfilling this vision.

About the Role:

This position offers a unique chance to join a fast-paced company with ambitious growth goals and focused investment. As Director of Corporate Marketing, you'll have the opportunity to make your mark on our organization by leading and shaping the marketing operations for the brand in the competitive marketing technology and services space. 

You'll have access to our cutting-edge internal generative AI tools to enhance productivity and effectiveness, positioning you at the forefront of marketing innovation. This is an exciting role that has significant visibility across the organization and strategic impact on Phaedon's market positioning and growth trajectory. 

At Phaedon, we recognize that exceptional talent comes with diverse experiences. The final title and compensation will be thoughtfully determined using factors including but not limited to relevant work experience, skills, certifications and competencies that align to the specified role.

Role Objective

We're seeking an experienced and strategic Director of Corporate Marketing who is eager to shape our B2B marketing efforts and substantially contribute to our growth goals via sound demand generation strategy and execution. This role will lead the comprehensive marketing strategy for the Phaedon brand, managing multiple workstreams while balancing brand strategy, planning and approach, and tactical execution. Over time, this role will include managing a variable workforce of freelancers and partners, with the opportunity to build out a dedicated team as we scale.  

Reporting Structure

This position reports to the VP of Growth & Marketing and is a key member of a collaborative Growth & Marketing team comprised of sales, revenue operations, proposals, analyst relations, and business development.  The Director of Corporate Marketing also works significantly with leadership and colleagues across the business to ensure alignment of marketing initiatives with overall business objectives. 

Essential Duties/Responsibilities:

Strategy & Leadership 

• Develop and execute comprehensive B2B marketing strategies aligned with business objectives 
• Lead go-to-market strategy development and implementation 
• Provide strategic guidance and oversight for team members and vendor partners
• Spearhead multi-channel demand generation campaign strategies and execution, driving and scaling marketing-qualified lead generation with established KPIs, and continuously improving marketing ROI across all channels  
• Data-driven management and stewardship of marketing budget 
• Collaborate cross-functionally with sales, product, and leadership teams to align marketing initiatives with business goals, product launches, and revenue strategies 
• Optimize strategies across various project and campaign timelines—test, analyze and report out on results 

Content Marketing 

• Develop comprehensive content marketing strategies and lead execution to drive brand awareness and lead generation via blogs, reports and eBooks in collaboration with subject matter experts
• Ensure all content is aligned with brand standards, messaging and positioning frameworks, and strategic objectives 
• Research industry trends and c