Regional Marketing Specialist

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations.  Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions.  Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment.  Join us and become a part of a company that is shaping the future of technology.  At LG, we strive to make Life Good for Everyone.  

What we can offer:

A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that drives success.

LG Air Solutions:

LG Electronics Air Solutions offers HVAC solutions tailored to businesses' needs. We integrate our technology into the operations and support heating, ventilation, and air conditioning (HVAC) solutions for both residential and commercial usage. Our products, technology, services, digitalization and sustainability efforts continue to make us a leader within the industry.

 We are seeking candidates who reside in the Northeast or the Southeast  This role does not offer relocation assistance. 

The opportunity:

LG Air Conditioning Technologies is seeking a dynamic and driven Regional Marketing Specialist to support distributors and dealers across key territories. This field-based role is responsible for executing localized marketing strategies, driving brand engagement, and enabling LG’s channel partners to succeed in their markets. The ideal candidate is a hands-on marketer who understands the B2B channel and is passionate about helping partners grow through targeted marketing efforts, co-op utilization, and in-field support. This role will incorporate the following:

Distributor Marketing Support
- Serve as the main marketing contact for regional distributors.
- Support dealer onboarding, recruitment, and marketing enablement.
- Liaise between LG and distributors on campaign planning, execution, and compliance.
- Collaborate on sales events, product launches, and promotional activities.

Co-op Program Management
- Oversee co-op claim submissions, ensuring compliance and timeliness.
- Educate partners on programs, branding, and eligible activities.
- Guide fund planning and creative approvals.

Dealer Engagement & Enablement
- Support dealer onboarding and ongoing marketing training.
- Assist with local events, roadshows, and promotional activities.
- Provide social media training and resources for contractors.

Campaign & Local Activation
- Localize campaigns for regional deployment.
- Coordinate with central marketing and vendors for creative assets.
- Manage timelines, asset delivery, and reporting.

Field Event & Promotion Support
- Help plan distributor events and contractor appreciation days.
- Represent LG at industry events to enhance brand visibility and gather insights.

Performance Tracking & Reporting
- Monitor campaign performance, co-op usage, and partner participation.
- Collect field feedback for future improvements.

This role will travel approximately 50%.  This is a field based role that will work remotely.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2-3+ years of experience in field marketing, channel marketing, or distributor/partner marketing preferred.
• Prior experience in HVAC, building products, service-based industries, or B2B distribution recommended.
• Strong communication and presentation skills.
• Ability to manage multiple projects and prioritize in a fast-paced environment.
• Comfortable working independently in the field while collaborating with remote teams.

• Proficiency in Microsoft Office Suite (Excel, PowerPoint), CRM tools (Salesforce a plus), and familiarity with digital marketing platforms.
• Familiarity with tools like Canva, Google Ads, and Meta Business Manager.
• Knowledge of the HVAC contractor