Principal GTM Strategist

<div class="content-intro"><p>Here at Appian, our values of <strong>Intensity </strong>and <strong>Excellence </strong>define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.</p> <p>&nbsp;</p></div><p>Appian is seeking a Principal GTM Strategist to help define, shape, and scale Appian’s market narrative around AI automation. This senior individual contributor role will sit alongside Appian’s Product Marketing and Solutions Marketing organization and focus on executive narrative development, macro thought leadership, AI-powered messaging systems, and localized go-to-market activation.</p> <p>his role will translate complex product, market, and technology concepts into clear, business-outcome-focused narratives that differentiate Appian in the market. The ideal candidate is a strategic thinker, strong writer, and cross-functional orchestrator who can partner with executives, Product, Marketing, Sales, Partners, and Communications teams to turn market insight into compelling narratives, scalable GTM programs, and measurable business impact.</p> <p><strong>In this role, you will:</strong></p> <ul> <li>Partner with senior leadership, product executives, and cross-functional stakeholders to shape Appian’s macro market narratives and AI automation point of view.</li> <li>Translate complex technical capabilities, including AI-assisted development and AI automation, into compelling business-outcome narratives for executive audiences.</li> <li>Own the end-to-end lifecycle of Appian’s messaging AI notebooks, including maintenance, optimization, accuracy, relevance, and adoption.</li> <li>Use AI-powered research tools, market data, and traditional research methods to uncover buyer friction points, economic shifts, industry trends, and competitive insights.</li> <li>Partner with Corporate Communications and PR teams to fuel media outreach, analyst conversations, influencer engagement, and external thought leadership.</li> <li>Collaborate with strategic partners, global systems integrators, and ISVs to develop co-branded ecosystem narratives and joint GTM messaging.</li> <li>Embed Appian narratives into partner-led channels, including external events, advisory boards, partner toolkits, and digital platforms.</li> <li>Convert macro thought leadership themes into scalable GTM toolkits for Sales, Field Marketing, Regional Demand Generation, and Sales Development teams.</li> <li>Build localized campaign guidance, narrative guides, and e