Senior Analyst, Product Marketing

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Learn more at www.circana.com.

What will you be doing?

At Circana, Product Marketing’s mission is to inspire product aha moments. As a Product Marketing Analyst, you will be instrumental in helping create and deliver global messaging and enabling resources for some of Circana’s products.  You will collaborate with different teams including Product, Technology, Sales, and Corporate Marketing to help shape the narrative of Circana’s products. 

 Key Responsibilities:

• Partner in developing compelling product positioning and messaging by analyzing customer insights, competitor strategies, and market trends to support go-to-market strategies.
• Develop and scale customer-facing assets and sales enablement materials that support revenue growth and product adoption.
• Assist in the development of product messaging and positioning that clearly articulates the value of our solutions to target audiences.
• Champion the role and impact of Product Marketing across the business, fostering engagement and alignment on strategic priorities.

Requirements

• 1-3 years Product Marketing or Marketing experience, preferably in a B2B environment; Media, Retail and/or Consumer Packaged Goods experience a bonus.
• BA or BS in Marketing or other communications-related discipline.
• Proven content writing and project coordination skills are mandatory, as are strong communication, design, creative, analytic and process skills.
• Excellent organization skills and a propensity to meet deadlines with high-quality results.
• Adaptable and able to manage multiple tasks across a variety of responsibilities.
• Self-starter with an ability to achieve objectives with minimal supervision.
• Strong, goal-oriented team player, capable of managing projects requiring input from multiple different teams.
• This individual should possess a positive attitude and be passionate, curious, creative, independent, thoughtful, and proactive. 

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

This position can be located in the following area(s): Remote, USA.

Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our