Marketing Technologist - TrainingPeaks

We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music.

Peaksware has been featured in BuiltInColorado’s Top 100 Companies list since 2017 and our brands have been recognized in Outside Magazine’s “Best Places to Work” multiple years in a row. Peaksware has also been honored as a part of Mogul’s “Top 1,000 Companies for millennial Women Worldwide”. We are proud of our company culture and of consistently being recognized, both locally and nationally, as a top workplace.

We would love to have you join our ever-growing team!

General Summary

As a Marketing Technologist, your role is to bridge the gap between marketing strategy and technology implementation. You will be responsible for leveraging marketing tools, platforms, and technologies to optimize marketing efforts, improve campaign performance, and enhance the customer experience. This is a broad role that will test your technical skills. Your marketing technology expertise will be crucial in driving data-driven decision-making and achieving marketing objectives.

You will sit directly with the Data Analytics team, collaborate closely with the Acquisition, Lifecycle, and Product Marketing and Product teams, and report to the Sr. Manager, Data Analytics & Insights.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

Core Functions

• Collaborate with the marketing teams to develop and execute marketing technology strategies aligned with business objectives.
• Manage the end-to-end Marketing systems and processes that unlock the execution of the marketing strategies.
• Collect, analyze, and interpret marketing data to generate timely and actionable insights.
• Provide recommendations based on data-driven insights to optimize marketing strategies and tactics.
• Utilize data management tools and techniques to segment audiences, track campaign performance, and measure marketing ROI.
• Collaborate with the broader data analytics team to ensure data integrity and accuracy.
• Identify and evaluate emerging marketing technologies, tools, and trends to enhance marketing effectiveness.
• Implement and manage marketing automation platforms like CRM systems, email marketing tools, and marketing analytics platforms. Develop automated workflows, lead nurturing programs, and personalized customer journeys to improve lead generation and conversion rates.
• Oversee website management and optimization activities, including content updates, SEO, and user experience enhancements. Coordinate with web developers and designers to implement effective landing pages, forms, and tracking mechanisms.
• Train marketing teams on the effective use of marketing technologies and platforms. Provide ongoing support, troubleshooting, and guidance to ensure optimal utilization of marketing tools.
• Stay up-to-date with the latest marketing technologies, industry trends, and best practices and provide thought leadership on applying the tools and methods practically.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

• In-depth knowledge and proven experience as a Marketing Technologist, Marketing Operations Manager, Marketing Data Analyst, or a similar role.
• In-depth knowledge and proven experience in web analytics using the Google Analytics suite, including GA4, Tag Manager, BigQuery, and other marketing analytic tools.
• In-depth knowledge of marketing automation platforms, CRM systems, email marketing tools, web analytics tools, and content management systems (CMS).
• Strong understanding of digital marketing channels, strategies, and best practices.
• Proficiency with web technologie