Senior Manager, Loyalty Strategy

We Go Beyond:

At Beyond, we believe that everyone should “Be You!”. Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality, traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more inclusive environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

Essential Duties & Responsibilities 

Loyalty & Lifecycle Marketing Strategy 

• Develop and execute a comprehensive strategy for customer acquisition, retention, and engagement, leveraging industry best practices in loyalty and lifecycle marketing.  

• Create a strategic business roadmap (3-year plan) for loyalty and lifecycle marketing efforts, working closely with the director and cross-functional teams.  

• Lead efforts to enhance and evolve loyalty program offerings, ensuring alignment with business goals and customer needs.  

• Identify opportunities for new promotions, partnerships, and program enhancements to drive customer lifetime value. 

Campaign Execution & Performance Analysis 

• Analyze membership data and key performance indicators (KPIs) on a weekly basis to ensure goals and benchmarks are met.  

• Develop a structured testing agenda to optimize loyalty and lifecycle marketing efforts and inform future strategies.  

• Craft and communicate marketing plans with clear KPIs, tracking performance and presenting results to key stakeholders.  

• Monitor competitive trends and industry insights to continuously refine loyalty and lifecycle marketing strategies. 

Cross-Functional Collaboration & Innovation 

• Work cross-functionally with product, design, engineering, and business stakeholders to deliver a seamless and engaging customer experience.  

• Forge strong partnerships with marketing channel owners to drive loyalty and lifecycle marketing program success.  

• Partner with the team to uncover customer pain points and identify incremental opportunities to refine loyalty and engagement strategies.  

• Ensure alignment between loyalty marketing initiatives and broader business objectives. 

Other Responsibilities 

• Perform other job-related duties as assigned. 

Compensation Range: $123,000 - $153,750

Education & Experience 

• Bachelor’s degree or higher in Marketing or a related field, or equivalent combination of education and experience.  

• 7+ years of experience in CRM, loyalty, and/or digital marketing within a consumer e-commerce business.  

• Demonstrated success in driving membership growth and retention through lifecycle, loyalty, and product marketing initiatives.  

• Experience in developing and managing digital marketing communications, particularly across direct channels (email, SMS, push notifications, direct mail) and re-marketing. 

• Experience hiring and leading diverse teams

Skills & Competencies 

• Ability to blend art with science—translating data insights into compelling marketing strategies and initiatives.  

• Strong analytical skills with the ability to interpret data, identify trends, and drive actionable insights.  

• Proven ability to thrive in a fast-paced, evolving environment,