Senior Manager, Customer Marketing & Advocacy

LivePerson (NASDAQ:LPSN) is a Conversational AI company creating digital experiences that are Curiously Human. Every person is unique, and our technology makes it possible for companies, including leading brands like HSBC, Orange, and GM Financial, to treat their audiences that way at scale. Nearly a billion conversational interactions are powered by our Conversational Cloud each month.

You'll be successful at LivePerson if you are excited to build something from the ground up. You excel by finding daily opportunities to grow at the same pace as the technology we're building, and you build partnerships that improve our business. Likewise, you're someone who sees feedback as a chance to learn and grow and believe decisions powered by data are the norm. You care about the wellbeing of others and yourself.

Overview:

As LivePerson’s Senior Manager of Customer Marketing & Advocacy, you will be responsible for building authentic relationships with customers, nurturing their success through increased adoption, and spotlighting their success — both internally and externally — across multiple mediums and channels. This role is crucial to the Revenue Marketing team, Marketing, and the Global Revenue Organization (GRO) as customer coverage is essential for growth in B2B SaaS. To date, LivePerson’s CMA program is not mature and we’re looking for a motivated, charismatic, operationally-minded individual to build a solid foundation and grow this function to its true potential.

In this role, you will be expected to partner with key stakeholders in Marketing, Sales, and Product to develop customer-focused activities and content that aligns with LivePerson's roadmap, business priorities, and brand vision. You will have a unique opportunity to be part of a nimble, high-impact team, helping to drive the adoption of AI-powered brand-to-consumer conversations at Fortune 500 companies. 

 

You will:

• Cultivate genuine relationships with customers to stay in-the-know on their satisfaction levels, and to become a trusted advocate to them for obtaining support within LivePerson.
• Consistently deliver new logo usage rights and external-facing stories every quarter.
• Work closely with Sales and the Field Marketing team to recruit and coach customers for Marketing activities like in-person events, webinars, podcast appearances, press opportunities, and more.
• Work closely with the Growth and Product Marketing teams, to run effective customer tracks for all relevant campaigns, launches, and sprints.
• Build out a comprehensive CMA strategy, including but not limited to, a marketing-funded “menu,” an annual awards program, and clear methodology for nurturing customer relationships.

 

You have:

• 8+ years of related experience in marketing, preferably within a B2B environment.
• Bachelor degree in business, marketing, or another related field.
• Experience working with executives — both internal and external.
• Excellent verbal, written, and interpersonal skills.
• Broad understanding of different Marketing teams & their expertise for effective partnerships.
• Proven track record of crafting compelling stories and case studies.
• Knowledge of enterprise SaaS sales cycles.
• Availability to travel to domestic locations up to 2x per quarter, and international locations up to 2x per year. 
• The ability to be very decisive during moments of ambiguity.
• No ego whatsoever with a “team first” mentality.

 

 

Benefits:

 

• Health: medical, mental, dental, and vision
• Time away: vacation, dependent care, holidays, wellness days, and more
• Financial: 401K, ESPP, Basic life and AD&D insurance, long-term and short-term disability
• Family: parental leave, maternity support, fertility services
• Development: tuition reimbursement, native AI learning
• Additional: WFH support, 24/7 access to professional counselors, voluntary ins. coverage, exclusive perks and discounts

 

Why you'll love working here:

 

Your entrepreneurial spirit will be supported. We love team members who chase down their big ideas, become experts, help colleagues, and own their work. These four company values guide our continued, holistic growth as individuals, as teams, and as a global organization. And to further make our point, let's just say we're very proud to be on Fast Company's list of Most Innovative Companies and Newsweek's list of most-loved workplaces.

 

Belonging at LivePerson

 

At LivePerson, people from diverse backgrounds come together to make an impact and be their authentic selves. One way we share and connect is through our employee resource groups such a