Sr. Manager, Shopper Marketing - Columbus, OH

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of .
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Columbus, OH location in the Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Protality® and Glucerna®– to help get the nutrients they need to live their healthiest life.

What You’ll Work On

As the Sr. Manager Omnichannel Marketing you will be responsible for developing and executing comprehensive marketing strategies that seamlessly integrate all customer touchpoints, both online and offline. This role requires a visionary leader with a deep understanding of shopper behavior, digital marketing, and retail operations. The ideal candidate will have a proven track record of driving growth and enhancing customer engagement across multiple channels with the ability to lead and mentor a team of marketing managers and field commerce managers, fostering a collaborative and innovative work environment.

Responsibilities:

Planning/Partnerships  

• Develop customized solution based on shopper insights and retailer opportunities to drive full-funnel/omnichannel planning against shoppers’ multiple modalities achieving brand and retailer objectives.
• Partner with Brand and Sales Strategy to drive holistic shopper/omnichannel commerce planning to achieve desired retailer and brand objectives.  Bring perspective that will help shape brand initiatives and go to market strategies.

• Identify and lead management of 3rd party partnership to enhance brand initiatives and key priorities at retail.

Thought Leadership

• Stay updated with industry trends and emerging technologies to keep Abbott retail at the forefront of omnichannel marketing.
• Drive advancements in retail media capabilities and measurement.
• Develop a deep understanding of retail media, search, retailer algorithms and biddable media to fully leverage retail investment.
• Create processes, tools and templates to successfully plan, execute and analyze shopper marketing, retail search and media strategies.
• Share knowledge and best practices across brand and retail teams.
• Synthesize campaign learnings and communicate data driven recommendations and best practices to the sales and brand leadership on a regular basis.

​Collaboration

• Collaborate with media agencies and shopper marketers to assess performance across various KPIs to consolidate metrics for executive ready presentations.
• Collaborate with customer and shopper insight teams to understand retailer growth objectives, strategies, and consumer behaviors with a focus on how shopper/retail media investment can be an advantage in total retailer JBP negotiations to benefit Abbott