Marketing Manager

Department: Business Development

Employment Type: Full Time

Location: Remote

Compensation: £50,000 / year

Description

We're Tiro - a leading provider of science and technology apprenticeships. To support our ambitious growth plans, we're looking to appoint a dynamic and enthusiastic Marketing Manager to ensure our mission reaches the right audiences, fast.

We’ve been helping hungry apprentices to join ambitious businesses since 2005. At Tiro, we really believe that great apprenticeships help everyone. Because there are remarkable apprentices out there just waiting to be found, and fantastic employment opportunities waiting to be filled. But our work will never be just about getting bums on seats and pocketing our commission. In our own small way, we’re helping to change the world – finding people that are working on COVID vaccines, finding new ways for technology to help humanity and helping to tackle the big issues of the day, like climate change. We’re proud to be playing our part in making that happen, and we’re looking for more like-minded people to join team Tiro.

Key Responsibilities

• Own and lead the marketing function – you’ll develop and deliver the full marketing strategy from the ground up.
• Manage external agencies – fully own relationships with creative, digital, and PR agencies. Set expectations, track performance, and hold them accountable.
• Track and manage marketing budgets – ensuring efficient spend and ROI.
• Build a marketing team over time – lay the foundations for scaling the marketing function, including defining roles, responsibilities, and processes as the business grows.
• Lead B2B marketing activity – plan and execute marketing campaigns that speak directly to business audiences and decision-makers.
• Vertical-specific campaigns – develop tailored messaging, campaigns, and content for key industry verticals, ensuring relevance to each audience segment.
• Case studies & proof points – lead the creation of customer success stories, testimonials, and sector-specific case studies to strengthen brand credibility and support sales.
• Email marketing – plan, build, and send email campaigns that support lead generation, customer engagement, and brand awareness.
• Website updates & management – use WordPress to manage and update Tiro’s website content, structure, and functionality as needed.
• Produce quick-turnaround assets – use tools like Canva to create social media visuals, internal comms assets, and event collateral when agency support isn’t required.
• Event marketing – support and promote in-person or virtual events, from logistics through to promotion and follow-up.
• Project management – own timelines, deliverables, and cross-functional alignment across all marketing projects
• Ensure GDPR compliance – handle customer and prospect data responsibly across all marketing activity, including email, CRM, and website tracking.
• Contribute to content & SEO strategy – support the creation and optimisation of web content that drives organic growth.
• Internal communications – act as the marketing voice across the business, communicating clearly with stakeholders at all levels.
• Support PR & brand awareness – work with agencies or freelancers to manage PR opportunities and raise Tiro’s external profile.
• Data, reporting, and optimisation – track KPIs, report performance, and iterate based on insight, using analytics tools.
• CRM & Salesforce marketing alignment – understand and leverage Salesforce (or similar CRM systems) to support lead management, pipeline reporting and more.

Skills, Knowledge and Expertise

We don't believe in an itemised list of requirements to work at Tiro - we're looking for someone who has the the right attitude and aptitude. Who knows their own mind and isn’t afraid to have a strong opinion. Who likes to work under their own steam and doesn’t want or need to be micromanaged. Who gets a thrill from helping some of Britain’s best businesses grow. And who’s genuinely passionate about the worlds of science and technology.

You'll be passionate about sales and marketing and have a desire to excel in your field. You'll be proactive and self-starting and act on opportunities