Program Manager, Sales & Marketing
Western DigitalAbout the role
Company Description
At Western Digital, we are on a mission to unlock the potential of data so people, companies and organizations everywhere can create what’s next. To fulfill our vision, we are always on the lookout for potential team members who share our passion for solving problems to empower others.
When you join Western Digital, you join a legacy more than 50 years in the making. Across our Western Digital®, SanDisk®, SanDisk® Professional, WD® and WD_BLACK™ brands, we have brought some of the most storied advancements in memory and data storage technology to market—and our best, most innovative work is yet to come.
From energizing gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.
Here’s how you can help.
Job Description
We are seeking a dynamic and strategic Program Manager to lead and develop our Sales & Marketing New College Graduate (NCG) Program. This role is responsible for designing, implementing, and managing a comprehensive training and development program aimed at preparing college graduates for careers in sales and marketing within the data storage industry. You will collaborate with internal stakeholders, educational institutions, organizations, and industry experts to create a best-in-class learning experience that aligns with our company's business objectives.
Key Responsibilities:
- Program Development & Strategy: Design and launch a structured Sales & Marketing NCG Program, incorporating coursework, hands-on training, mentorship, and real-world projects with a focus on data storage technologies, market trends, and customer needs.
- Recruitment & Engagement: Partner with universities, career services, and student organizations to attract top talent into the program.
- Curriculum & Training: Develop and implement a comprehensive learning curriculum that includes sales techniques, digital marketing, customer relationship management (CRM), data analytics, and industry-specific knowledge on cloud storage, enterprise data solutions, and security.
- Daily Work & Learning Balance: Structure the program to ensure participants effectively manage daily responsibilities, including hands-on work assignments, ongoing coursework, virtual and in-person training sessions, and mentorship engagements. Develop a schedule that supports productivity while enhancing learning.
- Stakeholder Collaboration: Work closely with sales, marketing, HR, and executive leadership to align program goals with company needs.
- Mentorship & Coaching: Establish mentorship programs that pair NCG’s with experienced professionals to provide guidance and career development.
- Performance Tracking & Reporting: Monitor participant progress, measure program success, and provide insights to leadership through reports and presentations.
- Budget & Resource Management: Oversee program budget and resources to ensure effective execution.
- Continuous Improvement: Gather feedback from participants and stakeholders to refine and enhance program effectiveness.
Qualifications
- Bachelor's degree in Business, Marketing, Education, or a related field. MBA or equivalent experience is a plus.
- 3-5+ years of experience in program management, sales enablement, training & development, or university relations, preferably within the data storage or cloud technology industry.
- Strong understanding of sales and marketing principles, particularly within the data storage or tech industry.
- Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
- Strong communication, presentation, and relationship-building skills.
- Experience working with learning management systems (LMS), CRM tools, and digital marketing platforms is a plus.
- Passion for mentorship, career development, and fostering early-career talent.
Additional Information
Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with
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