On Premise Specialist - Westchester (Aperitifs)

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

Campari is seeking a dynamic and results-driven On-Premise Specialist for Westchester. This role is responsible for driving volume growth, brand awareness and most importantly distribution and visibility across a set of assigned key accounts. The On-Premise Specialist will be focused primarily on direct key account management, however additional responsibilities include: monitoring business performance, developing programs to improve sell-out, account segmentation and budget management

 

Mission/Objectives

• Drive new distribution, volume and visibility of the Campari portfolio in the On Premise channel.
• Develop and implement strategic account segmentation to identify high potential growth opportunities
• Optimize Sell out techniques to enhance consumer demand and product movement
• Create and execute data driven programs to improve market performance and ensure sustained brand engagement

 

Key Responsibilities and Activities

 

Key Account Management

• Target top on premise key accounts for new distribution, using brand and category segmentation data
• Achieve sales targets and qualitative goals through effective account management
• Implement strategies to improve overall business performance to achieve brand presence via menu listing, features and back bar placements and increased profitable growth
• Design and execute promotional programs to drive product sell-out.
• Develop and maintain strong relationships with key accounts.
• Utilize Segmentation and Sell out Techniques
  • Analyze and segment key accounts using brand and category data to prioritize high-value opportunities.
  • Develop and execute customized activation plans tailored to each account segment.
  • Implement data-driven sell-out techniques, including strategic promotions, menu placements, and seasonal programming.

 

Brand Building

• Expand Campari brand visibility within the on-premise channel through menu lists, drink features, POS and special events
• Collaborate with Campari’s Field Marketing Management Team to schedule consumer activations and trade events in assigned key accounts to increase consideration and trial within the target market
• Work with local bartenders and distributor mixologists to create cocktails that drive usage and visibility

 

Distributor Management

• Coordinate the execution of orders and agreed to programs in assigned key accounts
• Work with on premise sales representatives from the distributor network to drive distribution, awareness, and trial for priority brands in assigned key accounts
• Conduct quarterly meetings with key distributor on premise sales teams to educate and inform about Campari programs and initiative

 

Reporting

• Provide regular reporting on sales activities, market trends, and competitive activity using Karma
• Monitor and report competitive brand activity in assigned key accounts as a means to improve future Campari brand promotions/strategy in the on premise channel
• Measure and evaluate the success of promotional activities
• Manage sales budgets and ensure efficient allocation of resources
• Monitor expenses and ensure adherenc