Senior Manager, Commerce & Retail Media

Company Description

iProspect is a global, award-winning agency – focused on converting consumer intent into action and driving business performance for some of the world's largest brands. For brands to win, they must understand consumers' intent and harness the best digital platforms and systems to not only engage but convert them. iProspect excels in finding the sweet spot between brands and people. Information and choices. Intentions and data. It's our specialty.

Job Description

This is a remote opportunity

The Commerce & Retail Media team at dentsu leads strategy, activation and optimizations for large buy-side Retail Media brands (CPG, Apparel, Electronics, etc.) and Commerce clients. The Senior Manager will demonstrate the ability to report and optimize client marketing campaigns within Amazon, Criteo, Instacart, Walmart and other retail media networks. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will deliver reporting, insights and projects in a timely manner and within budget plans supporting the team with flawless execution. You will report into the Director, Commerce & Retail Media.

You Will:

• Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.
• Plan and execute retail media search and display campaigns, including account setup, campaign builds, daily optimization, bid strategy development and managed and budget pacing
• Use the latest technology and best practice to build strategic automation into campaign management and reporting.
• Have experience in retail enabled DSPs such as (Walmart DSP powered by Tradedesk, Amazon DSP, Google DV360, etc)
• Able to articulate data strategy and deliver recommendations to client regarding unique targeting opportunities
• Has knowledge of partners related to the DSP space and role they play: publishers, high impact, brand safety partners
• Responsible for communication of campaign performance and work with our analytics teams and tech partners to develop and update performance reports to provide actionable insights and analysis
• Lead negotiation process with vendors, based on individual brand needs (as defined by briefs) and campaign objectives
• Ensure campaigns are run to agreed upon best practice guidelines
• Delegate and teach junior staff to independently manage campaigns successfully with QA support, support hands on keys when needed
• Assist and attend regularly scheduled client performance and status meetings along with ad-hoc presentations/requests.
• Collaborate across our client team and within the commerce & retail media organization to solve, improve, build skills and develop thought leadership and best practices

Qualifications

• Enthusiasm for performance marketing, new platforms and the exciting world of eCommerce and emerging platforms.
• At least 4 years digital performance marketing experience in ecommerce / retail search, paid search, PPC, paid social, programmatic, or related field or 3+ years managing large-scale, complex ecommerce campaigns.
• Experience managing budgets, meeting KPIs and informing KPI goals
• SaaS platform (i.e. PacVue, Skai, etc.) and bid management platform experience strongly preferred
• Strong excel skills and analytical mindset, with the ability to identify trends and insights through data analysis
• Strong personal organizational, communication and prioritization skills with a strong attention to detail.
• Well-honed communication skills and working with agility in the rapidly evolving world of Commerce & Retail Media
• High levels of integrity, autonomy and self-motivation

Additional Information

The anticipated base salary range for this position is $58,000-$110,400. Salary is based on a variety of factors, including relevant experience, knowledge, skills and other factors permitted by law Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/o r other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it ha