Sr. Events Manager

About Carrot:

Carrot is a global, comprehensive fertility and family care platform, supporting members and their families through many of life's most memorable moments. Trusted by many of the world’s leading multinational employers, health plans, and health systems, Carrot’s proven clinical program delivers exceptional outcomes and experiences for members and industry-leading cost-savings for employers. Its award-winning products serve all populations, from preconception care through pregnancy, IVF, male factor infertility, adoption, gestational carrier care, and menopause. Carrot offers localized support in over 170 countries and 25 languages. With a comprehensive program that prioritizes clinical excellence and human-centered care, Carrot supports members and their families through many of the most meaningful moments of their lives. Learn more at get-carrot.com.

The Role: 

Carrot Fertility is seeking a Senior Events Marketing Manager to support our global event strategy and execution across in-person and virtual experiences. This role will oversee the end-to-end planning, production, and performance of events that strengthen Carrot’s brand presence, drive pipeline generation, and cultivate meaningful engagement with prospects, clients, and partners.

The ideal candidate is a strategic thinker and hands-on operator — someone who can move seamlessly between high-level planning and tactical execution. You thrive in fast-paced environments, enjoy cross-functional collaboration, and are passionate about creating experiences that inspire and connect.

Key Responsibilities:

• Strategic Event Leadership: Develop and execute Carrot’s annual event strategy, ensuring alignment with marketing, sales, and brand goals across tradeshows, conferences, executive events, and owned experiences.
• Event Planning & Execution: Lead all aspects of event management including venue selection, vendor negotiations, booth design, collateral, registration, sponsorships, and logistics for both in-person and virtual formats.
• Cross-Functional Collaboration: Partner closely with Marketing, Sales, and Customer Success teams to identify event opportunities that drive brand awareness, generate leads, and deepen customer relationships.
• Budget & ROI Management: Own the event budget from forecasting to reconciliation; track spend against performance and deliver ROI reporting tied to pipeline and engagement metrics.
• Brand Stewardship: Serve as an ambassador of Carrot’s mission and values, ensuring a consistent brand voice and experience across all events and touchpoints.
• Speaker & Content Management: Oversee speaker selection, preparation, and presentation logistics; ensure alignment with Carrot’s thought leadership and messaging strategy.
• Data & Insights: Deliver post-event reports with data-driven insights, KPIs, and recommendations to continuously optimize Carrot’s event strategy.
• Innovation & Experience Design: Conceptualize and implement new event formats — from executive roundtables to experiential activations — that differentiate Carrot in the marketplace.
• Team Development: Mentor and guide junior team members and external partners to ensure operational excellence and consistent execution across all events.

Minimum Qualifications: 

• 7 years of progressive event management experience, preferably within a B2B SaaS, healthcare, or HR technology organization.
• Demonstrated success designing and executing large-scale events (1,000+ attendees) and strategic executive programs.
• Proven ability to manage multiple projects simultaneously with exceptional organization, attention to detail, and creative problem-solving.
• Strong communication and presentation skills, with the ability to influence and collaborate effectively across functions and seniority levels.
• Experience managing budgets, negotiating vendor contracts, and delivering measurable business outcomes through events.
• Hands-on proficiency with Salesforce CRM (lead and campaign management) and event platforms such as Splash, Cvent, or similar tools.
• High comfort level operating in a dynamic, fast-growing environment with shifting priorities and evolving goals.
• Passion for healthcare, technology, and mission-driven work.
• Willingness to travel up to 25%. Event season may require more. 
  
  

Compensation: 

Carrot offers a holistic Total Rewards packag