Sr. Marketing Manager - Diagnostics - US Remote

Wondering what’s within Beckman Coulter Diagnostics? Take a closer look. 

At first glance, you’ll see that for more than 80 years we’ve been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you’ll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful. 

Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.   

Come join our team as the Sr Marketing Manager NACO ( North America Commercial Organization ). You will support the CCIA on the NACO marketing team to develop and implement strategies to strengthen Beckman Coulter’s presence in the Clinical Chemistry and Immunoassay (CCIA) market and achieve annual revenue and strategic objectives. You will partner with the Sales organization to drive the execution of downstream marketing tactics, develop programs and tools in support of the strategic priorities to the North America market. You will collaborate extensively with Global Marketing, Business Units and Medical Scientific Affairs representing the Voice of Customer and Sales to provide input for consideration in product road maps and innovative marketing approaches.  

You will be a part of the North America Marketing team and report to the Marketing Director -  North America, CCIA. If you thrive in a high paced, creative role and want to work to build a world-class marketing organization—read on.

In this role, you will have the opportunity to: 

• Develop, deploy, and sustain strategies to drive adoption for Beckman Coulter’s clinical chemistry and immunoassay solutions, including launching new products in developing and established markets.

• Responsible for end-to-end management of product life cycle from pre-submission, system and commercial readiness, market development, launch, and target achievement upon product launch.

• Monitor target markets, analyze performance data, and implement strategies to move customers through the buying cycle, including sales playbooks, promotions, and customer communication.

• Architect and execute menu expansion strategies for the existing install base upon new assay launches and will be responsible for achieving annual revenue targets to enabling the sales organization.

• Provide inputs for forecasts and demand planning leveraging insights into the target markets as well as customer behavior. Integrate into critical sales campaigns to drive opportunities through the funnel with strategic stakeholders.

• Build relationships with key thought leaders to gather VOC and market needs while staying informed on industry trends and competitive activity.

• Facilitate a seamless communication channel between our business and the sales team while crafting innovative strategies and tools to drive their success.

The essential requirements of the job include:  

• Must have ten or more years of professional experience in marketing for diagnostics, life sciences or similar industry . This would include extensive cross functional experience leading global marketing programs, product launch , analytics and sales enablement outcomes and client services.

• Bachelor’s degree at minimum in a scientific discipline , MA or PhD is preferred.  

• Eight years of experience in clinical diagnostics commercial marketing, sales and ideally in chemistry, immunoassay, and automation/clinical IT markets. 

• In-depth understanding of the IVD industry, FDA , medical laboratory environment, and hospital stakeholders.

• Commercial experience, ideally with a focus on market development, downstream marketing and/or sales. 

Travel, Motor Vehicle Record & Physical/Environment Requirements:

• This position is US remote based with up to 25% travel, including both domestic and international locations.

• Occasional requirements include walking, sitting, standing, and handling objects.

• Travel by car and air is necessary, with potential long wait times.

• Predominantly office-based work with a quiet to moderate noise level.

The salary range role is $155,000 - $170,000. This is the range that we in good faith believe is the range of possible compensa