Director, Compute Partner Marketing

Company:

Qualcomm Technologies, Inc.

Job Area:

Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing

General Summary:

The Director of Compute Partner Marketing will lead the Partner Marketing strategy for the Compute business and maximize the impact and the mutual value of co-marketing programs.  This role sits at the intersection of Marketing, Sales, and Channel and will elevate Qualcomm as the partner of choice across the Compute customer base.  As the hands-on leader of the Compute Partner Marketing team, the role requires: building strategic partnerships with Compute customers; developing and managing a team; and tight collaboration and alignment across multiple internal stakeholders, including, product marketing, sales, regions, events, communications and the business unit.  This role requires a leader that is knowledgeable of the Compute industry and ecosystem, is innovative, nimble, can think at the speed of technology and execute with precision.

What You’ll Drive:

1. Compute Partner Marketing Strategy & Leadership

• Develop and foster strategic marketing partner relationships focused on high-impact, results-driven, mutually beneficial opportunities
• Create overall annual partner strategy in close collaboration with Sales; articulate narrative/messaging for each strategic partner
• Build and oversee a comprehensive and fully integrated partner marketing framework — encompassing co-marketing programs, market development funds (MDF), joint go-to-market campaigns, and partner enablement content.
• Bring external intelligence to the Marketing team for the Compute segment; champion the partner marketing function internally, securing executive alignment and cross-functional support to drive program impact
• Develop and manage the Compute Partner Marketing team

2. Compute Program Development & Execution

• Architect innovative joint marketing campaigns with global partners that drive product awareness, technology leadership, pipeline generation, and market share growth; while elevating the Snapdragon brand.
• Oversee the end-to-end execution of partner marketing programs across digital, events, social, PR, and retail channels — ensuring consistency with brand standards and strategic messaging.
• Lead the planning and execution of Qualcomm's presence at owned event, partner events and key industry events alongside partner organizations

3. Market Development & Investment

• Own the Compute MDF strategy and governance model, ensuring investment decisions are aligned to pipeline impact, partner strategic value, and brand objectives.
• Develop ROI frameworks and measurement cadences to assess the effectiveness of partner marketing spend and continuously optimize program performance.
• Align across Sales, Finance and Regions on investment allocations and expected returns
• Articulate the value of Qualcomm partnership to our customers

4. Cross-Functional Collaboration

• Partner closely with all of the various marketing disciplines to ensure partner programs are integrated into Qualcomm's broader go-to-market efforts.
• Collaborate with regional marketing leads across North America, EMEA, China, India, Latin America and Asia Pacific to adapt Compute partner programs for local market relevance and execution.

5.  Team Leadership & Development

• Build, mentor, and inspire a high-performing Compute partner marketing team, establishing a culture of strategic thinking, creative excellence, and accountability.
• Foster a collaborative team environment that reflects Qualcomm's values of innovation, inclusion, and integrity.

What does success look like for this role?

• Develop annual Compute partner strategy for each customer in collaboration with Sales.  Build and implement a partner marketing framework, anchored in strategy, to maximize the mutually beneficial impact of Partner Marketing collaboration with Compute customers
• Maximize co-marketing investments and strengthen mutually beneficial relationships across key partners (1+1=3); close collaboration with Sales
• Capitalize on strategic brand partnerships (existing and new) and Qualcomm Marketing to accelerate Compute product awareness and understanding, showcase technology in the context of audience passions, build community.  Leverage Qualcomm’s marketing efforts to collaborate with partners and amplify for mutual success. 
• Drive compelling, strategic, and differentiated Compute partner programs to drive business impact.

Leadership Competencies