Go-To-Market Enablement Manager, Primary Research

Go-To-Market (GTM) Enablement Manager, Primary Research

Are you passionate about driving GTM excellence through strategic enablement and cross-functional collaboration?

Do you excel at working across diverse teams to develop and implement clear, impactful value propositions that resonate with customers and drive commercial success?

About our Team

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

About the Role

The GTM Enablement Manager, Primary Research will lead the planning and execution of strategic projects to streamline and elevate the commercialization of primary research content. Reporting to the Director of Primary Research – Commercial Propositions, you will work closely with Research Sales, Marketing, Customer Success, STMJ, and other internal stakeholders to ensure a unified, simplified, and innovative GTM approach. Your efforts will support the team’s goal to align messaging, optimize business models, and prepare for future monetization opportunities, including AI-driven initiatives.
 

Responsibilities

• GTM Strategy & Execution: Leading initiatives around journal renewals, combined (Open Access, Read & Publish) deals, new business propositions, and value articulation strategies. Develop and implement tools, playbooks, and messaging frameworks that enable sales and customer success teams to articulate our value proposition consistently and effectively.

• Cross-Functional Collaboration: Building strong partnerships across Research Sales, Customer Success, STMJ, Marketing, and other relevant teams to ensure GTM activities are aligned, coordinated, and impactful.

• Process Innovation & Optimization: Identifying opportunities to innovate existing GTM processes, remove obstacles, and introduce best practices that enhance efficiency and effectiveness.

• Sales Enablement & Value-Based Selling: Embed value-based selling practices across GTM activities, ensuring that teams consistently articulate and demonstrate the value proposition in customer engagements.

Requirements

• Have a proven experience in GTM strategy and execution.

• Demonstrated ability to collaborate effectively across diverse functional teams and regions within a highly matrixed organization.

• Display exceptional business acumen and understanding of primary research, open access models, and related business dynamics.

• Experience in developing and delivering enablement programs, toolkits, and messaging frameworks.

• Excellent interpersonal, communication, and stakeholder management skills.

• Familiarity and experience with sales processes, value articulation, and customer engagement strategies are highly valued.

Primary Location Base Pay Range: Home based-New York $102,800 - $171,300. If performed in Maryland, the pay range is $98,100 - $163,500. If performed in New York City, the pay range is $107,400 - $179,100. If performed in Rochester, NY, the pay range is $88,700 - $147,900. If performed in Ohio, the pay range is $88,700 - $147,900. U.S. National Pay Range: $93,400 - $155,700. Geographic differentials may apply in some locations to better reflect local market rates. This job is eligible for an annual incentive bonus. We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer to our US full- and part-time employees working at least 20 hours or more per week: ● Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits ● Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan ● Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs ● Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity ● Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits ● Health Savings, Health Care, Dependent Care and Commuter Spending Accounts ● In addition to annual Paid Ti