Global Business Director, Home & Commercial

Employment Status:

Regular

Time Type:

Full time

BUILDING A WORLD CLASS TEAM STARTS WITH YOU

At the heart of CSA Group is a vision: making the world a better, safer, more sustainable place. It's been part of our mission for nearly one hundred years: from the first engineering standard for railway bridges developed in 1919, to more than 3,500 standards, codes & related products today.

Headquartered in Canada, with a global footprint of more than 30 labs and offices across Europe, Asia and North America, CSA Group tests, inspects and certifies a wide range of products - from every day househould items to leading edge technology-to meet exacting requirements for safety, performance and environmental impact.

Our employees take pride in making a difference in people's lives through the work that we do. We're looking for people like you to help make it happen.

Job Summary:

The Global Business Director (GBD) will be at the forefront of developing strategic growth initiatives and expanding our market presence in assigned sectors. Responsibility includes identifying new business services and sectors for expansion, developing comprehensive business plans, and overseeing their successful implementation. The role will involve determining competitive positioning and global pricing strategies, ensuring our leadership position in the industry, and recommending entry and exit strategies based on ROI and competitive analysis. Additionally, a strong understanding of current programs, accreditations, and market trends to capitalize on strategic opportunities is necessary. Leveraging global business analyses, market intelligence, and customer feedback, this role will drive innovation and foster relationships with key stakeholders. Furthermore, the GBD will play a significant role in the development of CSA Group's global business strategies, including participation and recommendation on growth, investments, M&A, marketing, and capital investment. This leader will be responsible for creating and leading strategic acquisition plans with 1-2 executive accounts at any given time.  Additionally, this subject matter expert will design and track sales campaigns, as agreed with the CVP, to be executed by various teams within the organization. This role demands a visionary leader with a strong business acumen, market understanding as it applies to the TIC industry and a track record of driving strategic initiatives to achieve organizational objectives.

Responsibilities:

• Global impact and influence

• Mentoring and coaching Commercial Unit staff

• Ensures all technical programs meet desired performance outcomes and support transfer/retention of learning

• Works with trainers on successful implementation of training in support of planned sales campaigns

• Be the “expert” in the assigned business unit, understanding with detail how the industry functions, key players, important associations and necessary relationships.

• Spearhead the development and execution of strategic growth initiatives to enhance market presence and expand business services in assigned sectors.

• Lead strategic customer acquisition plans with 1-2 identified executive accounts at any given time.

• Successfully design, initiate, and oversee the acquisition process.

• Maintain a conversion rate of at least 10% from initial engagement to successful acquisition completion.

• Track and report on the average time taken to complete the acquisition process, aiming for continuous improvement and efficiency.

• Measure increases in revenue or market share through each acquisition.

• Use market intelligence and CSA data to develop sales campaigns with the greatest likelihood of success.  Track sales campaigns in collaboration with the CVP, ensuring alignment with organizational objectives.

• Develop a minimum of 12 (1 per month) sales campaigns annually, aligned with strategic objectives and organizational priorities.

• Set measurable campaign goals, such as revenue targets, lead generation numbers, or customer acquisition rates, and ensure campaigns are designed to achieve these goals.

• Monitor and analyze key performance indicators (KPIs) throughout the duration of each campaign, including conversion rates, customer engagement metrics, and ROI.

• Conduct regular reviews and adjustments to campaigns based on performance data, ensuring optimization for maximum effectiveness.

• Collaborate with Marketing to introduce Marketing campaigns alongside the sales campaigns.

• Collaborate closely with the CVP to ensure alignment of sales campaigns with broader business strategies and objectives.

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