Customer Marketing Specialist

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Role Description:

As a key member of the Customer Marketing team, the Customer Marketing Specialist plays a crucial role in identifying and qualifying customer accounts for co-marketing opportunities that align with our strategic business priorities. This individual is responsible for reviewing a dynamic pipeline of accounts and proactively engaging internal stakeholders — including Account Executives, Product Managers, and Solution Engineers — to assess fit for customer storytelling, campaigns, or other marketing initiatives.

The ideal candidate will have strong business acumen, an ability to navigate complex internal teams, and a talent for uncovering compelling customer success narratives that highlight product impact and drive brand momentum.

 

Responsibilities:

• Review and prioritize a pipeline of customer accounts using defined strategic criteria (industry, product usage, deal size, etc.)

• Conduct outreach to internal stakeholders to gather insights and assess co-marketing potential

• Qualify accounts based on alignment with campaign goals, product narratives, and business impact

• Partner closely with customer marketing managers to hand off qualified accounts for next steps (storytelling, events, PR, etc.)

• Maintain clear tracking of outreach, responses, and qualification outcomes in team systems

• Provide feedback on trends and pipeline health to improve targeting and engagement strategy over time

• Monitor, capture, and analyze relevant data via Salesforce reports and dashboards and provide analysis to be used in marketing, sales, and content development

Job Requirements:

• 3-5 years of experience in sales, customer marketing, field marketing, or related roles.  

• Strong skills in communication, writing, and ability to work well cross-functionally. You must be able to communicate effectively to both internal and customer executives

• A growth mindset, seeing opportunities and solutions when presented with challenges, and an always-evolving environment

• Organized, self-motivated, and comfortable managing multiple moving parts

• Familiarity with CRM tools (like Salesforce) and basic data analysis

• Dynamic, confident personality with the ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals

• Experience working with customers, direct distribution (sales) teams, and channel & marketing partners

• Ability to perform well in a fast-paced environment and manage multiple projects effectively

• Extreme attention to detail

Preferred Skills:

• Experience with the Salesforce products and/or other SaaS and B2B technology platforms

• Experience with working directly with Analyst Relations, Customer Reference Programs and or Product Marketing 

• Proven track record of executive communications

• Familiarity with Salesforce market strategy 

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