Senior Director of Marketing

Description

About Trademark Property Company

Trademark Property Company, based in Fort Worth, Texas, is a full-service real estate firm specializing in the development, investment, and management of mixed-use, retail, multifamily, and office properties.

We aren’t just about square footage or leasing rates. We are in the business of placemaking. We take ordinary spaces and turn them into community hubs—places where people want to be, connect, and experience something special.

Our business is focused on adding value to assets, but our passion is adding value to communities. We don’t just manage properties; we curate experiences. If you want a career that is as dynamic and vibrant as the places we create, you’re looking in the right place.

We aim for our culture to truly reflect our purpose and guiding principles. Our Purpose is to be extraordinary stewards, enhance communities and enrich lives. Our guiding principles:

• Have Vision
• Engage People
• Make a Difference
• Create Value
• Build Partnerships

Do you like what you’re reading? Nice, but enough about us, let’s talk about you.

Are You…

• Have Vision: You are a strategic, creative thinker who can look at a 590,000 square-foot premier destination and see endless possibilities for brand elevation, storytelling, and market growth.
• A Connector: You naturally connect with retailers, media outlets, and community partners while inspiring and mentoring an on-site marketing and guest services footprint.
• A Partner: You understand that premier placemaking requires deep collaboration, bridging the gap seamlessly between property management, leasing, corporate ownership, and external agencies.

The Opportunity

The Senior Director of Marketing is responsible for the strategic leadership of Atlantic Station's brand, marketing, communications, public relations, signature events, and entire guest experience footprint. This critical leadership role develops and executes high-impact integrated initiatives that strengthen Atlantic Station's position as a top-tier mixed-use hub, drive retail traffic and sales, support asset leasing objectives, and elevate long-term property value. The Senior Director directly guides the on-site marketing team and concierge organization, working hand-in-hand with ownership, agency partners, and media stakeholders.

Job Type: Full-time, Salaried, Exempt

Reports To: General Manager

What You’ll Do

1. Strategic Marketing & Brand Leadership

• Brand Protection: Guard, strengthen, and champion the Atlantic Station brand identity across all media channels, public touchpoints, and guest interactions.
• Strategic Planning: Architect and deliver comprehensive annual marketing, digital, and public relations strategies tightly aligned with overall asset performance goals.
• Market Intelligence: Monitor consumer insights, retail trends, and Campaign Key Performance Indicators (KPIs) to continually refine approach, measure success, and report results to ownership.

2. Events, Communications & Digital Media

• Signature Programming: Lead the creative planning and operational execution of large-scale signature events, seasonal programs, and community activations that turn the property into a buzzing regional draw.
• Omnichannel Oversight: Supervise digital strategy, including website content, social media channels, targeted email marketing, creative video/asset production, and traditional advertising campaigns.
• Public Relations: Serve as the primary media spokesperson and strategic liaison for Atlantic Station with local community organizations, corporate partners, and city entities.

3. Retailer, Office & Residential Integration

• Retailer Success: Coordinate retailer marketing opportunities, multi-tenant grand openings, and exclusive in-store activations to boost sales and enhance tenant retention.
• Specialty Leasing Partner: Collaborate with the Vice President of Specialty Leasing to capture lucrative corporate sponsorships, property-wide brand partnerships, and unique revenue-generating pop-up initiatives.
• Mixed-Use Synergy: Partner with the multi-family residential and office leasing teams to build cohesive, integrated cross-programming that unifies the entire live-work-play environment.

4. Leadership & Fiscal Management