Manager, Global Social Media

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About the Job

The Social Media Manager will join our award-winning brand team to craft an industry-leading social media strategy with a significant focus on growing our TikTok presence. You'll develop compelling video content that captivates attention and sparks conversations to drive meaningful engagement and establish Life360 as one of the most entertaining and compelling brands to follow across social platforms, particularly on TikTok.

You'll work at the forefront of our brand voice, creating authentic social content that stands out in crowded feeds, with special emphasis on building out our TikTok channel with high-quality video storytelling. Your work will showcase how our technology brings families closer together through entertaining, shareable stories that reflect real-world experiences while highlighting the meaningful impact of our safety features—connecting authentically with how families actually live and transforming our app's tech into content that resonates with our audience's daily lives.

This isn't your typical social media role with rigid content calendars and endless approval chains. We're seeking a bold, high-agency content creator who can spot cultural moments as they happen and confidently place Life360 at the center of relevant conversations, especially through TikTok's powerful video platform. You should be a storyteller at heart, able to transform even the most technical or dry concepts into compelling, shareable video content that captivates our audience. You'll have the autonomy to react to emerging trends in real-time, bringing creative vision and strategic thinking to our social feeds, with TikTok as a key channel for deeper storytelling and brand building.

The US-based salary range for this position is $121,500 to $178,500. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Spearhead the growth and development of our TikTok channel as the primary focus, creating a comprehensive content strategy that expands reach, engagement, and subscriber base while maintaining presence across Instagram, TikTok, Facebook, Threads, and Twitter
• Architect and oversee bold, emotionally resonant content that transforms conventional safety messaging into uniquely Life360 stories showcasing how we seamlessly integrate into modern family life
• Lead our social presence during both day-to-day operations and high-stakes moments, from product launches to time-sensitive safety events, ensuring consistent brand voice and engagement
• Deliver strategic social media reporting with actionable insights from performance analytics and social listening that drive content decisions and demonstrate business impact
• Partner cross-functionally with channel and creative teams to develop distinctive social-first campaigns, establish brand best practices, and ensure seamless integration in go-to-market initiatives
• Inspire and develop social media talent through thoughtful mentorship, strategic direction, and fostering creative growth that elevates team capabilities
• Build a comprehensive content ecosystem that turns ordinary family stories into extraordinary demonstrations of connection, creating a library of authentic moments that resonate with our audience

What We’re Looking For

• Five