Jobs and Careers

Marketing Specialist - Prostaff

Springfield, United Statesfull_timeVerifiedPosted 23 Jul 2026

About the role

POSITION SUMMARY:

The Pro Staff Marketing Specialist assists with the activation of Bass Pro Shops (BPS), Cabela’s and White River Marnie Group’s (WRGMG) extensive roster of professional outdoors athletes and ambassadors across all owned and shared channels to support key business initiatives. Executes marketing campaigns built around fishing pros, hunting ambassadors and shooting professionals to support our business objectives while raising brand awareness and credibility. Works closely with internal brand, creative, social, and communication outfitters. Assists with Pro Staff driven marketing partnerships and campaigns with the goal of elevating and differentiating BPS/WRMG as an innovator in the outdoor space. Works closely with store level associates and dealer partners to assess and support Pro Staff and activations though out the country.

ESSENTIAL FUNCTIONS:

Assists with the activation of Pro Staff marketing strategy outlined with alignment from key stakeholders and leadership.
Assists in identifying Pro Staff, teams and organizations for broader partnership opportunities that will support the business.
Evaluates inbound Pro Staff related opportunities from stores and dealer partners and develop an activation plan around each.
Helps research new Pro Staff talent that aligns with our brand positioning and target audience.
Develops annual marketing plan around Pro Staff programs and individuals which support the business plan.
Manages the relationships with local, regional, state, and national Pro Staff members as determined by leadership.
Fulfills Pro Staff requests, appearances, product orders and other pro needs as they come in from the pros, partners or vendors.
Works closely with the communications and social media teams to amplify pro staff activity on owned and shared channels.
Reports on key ROI metrics to indicate success of pro staff engagements and campaigns
ALL OTHER DUTIES AS ASSIGNED

EXPERIENCE/QUALIFICATIONS:

Minimum Degree Required: Bachelor’s Degree in Marketing, Communications, or related field.
Experience: 3-5 years of experience in Sports Marketing, Partnerships, or Integrated Marketing or related field — previous in-house brand experience is a plus

KNOWLEDGE, SKILLS, AND ABILITY:

Passionate and knowledgeable about the outdoor industry, including top anglers, hunting/shooting professional, tournaments, and leagues.
Industry Informed - have your finger on the pulse when it comes to outdoor sport fans and culture, and can quickly identify new trends and areas of opportunity
Excellent communication skills - value relationship-building both externally with partners and internally with key stakeholders
Strong organizational and project management skills - take autonomy and ownership of your work and adhere to timelines
Entrepreneurial mindset - self-starter who is able to work well both independently and as part of a team
Can-do attitude - driven, detail-oriented professional who thrives in a fast-paced environment
Thorough, in-depth knowledge of industry
Excellent Interpersonal and Communication skills
Proficient with Microsoft Office Suite
Must be able to read documents, printouts, reports, computer screens and other written communication
Must be able to write, type and use phone system

TRAVEL REQUIREMENTS:

PHYSICAL REQUIREMENTS:

Regularly performs computer work and sits.
Occasionally walks and stands.
Seldom/never lifts up to 50lbs.

INDEPENDENT JUDGEMENT:

Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!