Manager, Data & Analytics

Business Overview 

UM is a global media agency committed to Futureproofing our clients' businesses.  We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony, and Spotify. UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.   

At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued. We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more. Our DNA, for UM, helps guide us in all that we do:   

Fearless: We bring our authentic selves to work and put our whole selves into the work 

Optimistic: We approach challenges with empathy and curiosity, infusing joy into everything we do  

Relentless: We’re unwavering in our pursuit of the right solution, eager to reimagine what’s possible  

Unified: We band together to accomplish what we could not otherwise do alone  

Masterful: We’re constantly growing in our craft, setting new standards for our industry and our world  

We are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It’s 2021 Outstanding Company for Working Mothers. But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM. 

Position Summary

At UM, Analytics, Decision Sciences, and Research works as a team, which is uniquely capable of delivering a smartly blended solution by tapping a broad set of analytical skills. The Manager, Analytics is tasked with partnering with key internal and client teams to oversee measurement, insights and performance optimization deliverables. The ideal candidate can push beyond the obvious answers and quickly use the data, tools, analysis techniques and resource partners to get to the root of story. The Manager, Analytics is a subject matter expert, but also eager in the desire to learn and further develop the discipline.

Responsibilities

• Ownership of ongoing analytics and measurement programs for media planning and investment solutions
• Work with internal and client stakeholders to development measurement plans including establishing campaign performance benchmarks, media goals, and statistical framework
• Manage dashboard and insights programs across campaigns, competitive intelligence, audience analytics leveraging the UM Audience Measurement Platform
• Ownership of brand health survey research programs (insights development, presentations, optimization recommendations) including coordination with external measurement partners such as comScore, Research Now, and Kantar
• Responsible for client communication including reporting, requests and questions
• Manage timelines for dashboards and other client insights deliverables

Required Skills & Experience

• Strong understanding of advertising measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams
• Experience developing insights from third-party ad serving and digital analytics/attribution tools: DoubleClick, Adobe Analytics, Google Analytics, Visual IQ, etc.
• Experience with statistical analysis, including test design and sample requirements
• Proficiency with at least one statistical software package such as R and Python.
• Proven ability to digest and explain complex ideas to a diverse group of stakeholders; including data visualization/dashboards using tools such as Tableau and Datorama
• UM does not require candidates to have a college degree

Desired Skills & Experience

• 4+ years analytical experience, preferably in the advertising or media industry
• General programming experience (SQL, Python, Excel VBA, etc.)
• High p