Senior Integrated Marketing Manager

<p>Monroe Tractor is a well-known and respected construction equipment and agricultural heavy equipment dealer with over 75 years of experience servicing the northeastern US. With 18 locations throughout New York, Pennsylvania, Vermont, Connecticut, and Massachusetts, we pride ourselves on providing best-in-class sales and support to over 15,000 hardworking customers. Since our founding in 1951, the industries we serve have been transformed by the technologies, equipment, and capabilities undreamed of decades ago. But the people we serve haven’t changed, and neither have we. We’re still a family-owned business!</p> <p>The Senior Integrated Marketing Manager is a seasoned marketing professional who will be leading the marketing department’s daily work while driving integrated campaign strategy, hands-on digital execution, and measurable program improvement for our construction and agricultural heavy equipment dealerships. They are a player-coach; a marketing leader who can recognize opportunities, develop an approach, build and improve programs, and manage a small team without depending on the Director for routine direction.</p> <p><strong><u>Qualifications</u></strong></p> <ul> <li>7+ years of progressive, hands on B2B marketing experience, including independently launched and improved integrated programs</li> <li>Strong working proficiency with HubSpot or comparable CRM / automation, digital ads, lifecycle / email campaigns, analytics, website optimization, and SEO</li> <li>Experience managing, leading, or supervising people is preferred; a proven ability to delegate, foster employees, and coordinate cross-functional teams is <strong>essential</strong></li> <li>Self-directed and practical: balances strategic thinking, technical implementation, and supportive management in a small department</li> <li>Can explain real examples from opportunity through execution, results, and improvement – not just delegated vendor work</li> <li>Experience managing multiple projects concurrently and effectively</li> <li>Excellent oral communication and organizational skills</li> <li>Ability to communicate with diverse audiences</li> <li>Experience using Monday.com or other project management tools as plus</li> </ul> <p><strong><u>Responsibilities</u></strong></p> <ul> <li>Manage 2 direct reports, delegate tasks, coordinate workloads and deadlines, establish effective briefs and road maps, develop employees and create clear ownership</li> <li>Work directly with branch managers, department heads, sales, recruiting, and executive leadership to identify opportunities, understand desired outcomes, develop programs, and connect marketing activity to business outcomes</li> <li>Collaboratively design channel strat