Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.

Job Description

Location:

New York, NY

Senior Commerce Director, Glamour

 

The Commerce Director, Glamour is a key managerial role in the Consumer Marketing organization, reporting to the VP of Commerce. The Commerce Director will be responsible for developing the overarching commerce strategy for Glamour,style, beauty, wellness and lifestyle to meet our ambitious growth targets. The role will lead a dedicated team of writers, editors, and producers, with an extensive cross-functional network including editorial, product marketing, and data analytics to deliver against revenue and profit objectives. 

 

Primary Responsibilities

• Business owner for Commerce Revenue across the Glamour vertical 

• Devise and execute long-range planning for the Glamour and deliver growth strategies for the next five years, execute these strategies, and monitor progress.

• Continue to evaluate how our current strategies align with evolving market conditions. Benchmark our brands vs competitors and other proxy brands in the market

• Work closely with commercial teams (cross functional) to identify broader strategic partnership opportunities to improve revenue per page and support commercial sales pitches that can optimize commerce. 

• Propose new ideas to scale our data, analytics, and product functions to optimize commerce revenue for Glamour brands. 

• Problem Solving & Insights: Synthesizes broad findings into insights that inform content strategy and monetization on complex issues, leveraging executive presence to influence decisions and proactively driving solutions to high-impact strategies

• Direct Revenue Strategy: Build and execute strategy to drive audience directly to shop Glamour.com by building a compelling value proposition for shopping and repeat audience monetization.

• Managing responsibilities: Bring out the best in their people to achieve their team and organization priorities. As a manager, focus on change management and actions reflect on Conde Nast values. 

• Develop a commerce proposition that is differentiated within the market, and adds value for the reader, our partners, and the Glamour brand itself

• Identify the long-term strategic direction for Glamour brands. Communicate this vision and develop business plans. Deliver growth targets through the implementation of long-term strategic plans, as well as reacting to tactical opportunities and trade performance

• Evaluate and recommend e-commerce investments and initiatives and lead the development of business cases and marketing plans

• Partner with Data Insights, Product, and Editorial leadership to identify and implement action plans against headwinds and growth opportunities.

• Rebuild the merchandise assortment strategy across the shopping channel to support editorial messages and key commercial metrics. 

• Review category strategy for this division to ensure current trends are capitalized. Build and implement merchandising tools to optimize category mix, brand portfolio, and pricing architecture

• Collaborate to maximize all go-to-market Commerce activity including newsletter, social media, paid campaigns, and events

• Demonstrate a nuanced and deep understanding of the product recommendation ecosystem in Search, Social, Newsletter, and Video

• Develop a deep understanding of the target audience and define best practices to reach and engage with them

• Total ownership, accountability, management and oversight of editorial content production, editorial strategies, product testing, and overall editorial voice, tone, quality of the performance marketing content on Glamour

•  Strategize, plan, and ensure timely execution of weekly, seasonal, and tentpole content calendar that leverages SEO opportunities and business insights

• Synthesize purchasing data, consumer trends, and competiti