Senior Director, ECD Product Strategy

<p><strong>POSITION SUMMARY:</strong><br><br>As a market leader in cfDNA-based diagnostics, we are expanding our Early Cancer Detection (ECD) portfolio to deliver transformative clinical impact at scale. The <strong>Senior</strong> <strong>Director, ECD Product Strategy</strong>&nbsp;will lead the strategy, development, and lifecycle management of a portfolio of ECD products, from concept through launch, growth, and optimization.</p> <p>This role is accountable for defining product vision and strategy, translating unmet clinical and customer needs into differentiated products, and driving execution through strong cross-functional leadership. The Senior Director will build and manage a high-performing product management team and partner closely with R&amp;D, clinical, regulatory, commercial, medical affairs, and operations to ensure successful delivery of business and patient outcomes.</p> <p><strong>POSITION LOCATION: </strong></p> <p>This position can be out of our San Carlos, CA office or Remote, USA.&nbsp;</p> <p><strong>PRIMARY RESPONSIBILITIES:&nbsp;</strong></p> <p><strong>Product Strategy &amp; Portfolio Leadership</strong></p> <ul> <li>Own the product vision, strategy, and roadmap for the Early Cancer Detection portfolio, aligned with corporate strategy and long-term growth objectives</li> <li>Lead annual and multi-year strategic planning for ECD products, including investment prioritization, sequencing, and resource allocation</li> <li>Identify, size, and segment new market opportunities using top-down and bottom-up analyses, incorporating clinical, commercial, and customer insights</li> <li>Define clear value propositions and differentiation strategies based on competitive intelligence, customer needs, and evolving standards of care</li> </ul> <p><strong>Product Lifecycle Management</strong></p> <ul> <li>Lead products across the full lifecycle, from concept and feasibility through development, launch, post-launch optimization, and eventual sunset</li> <li>Drive definition of product requirements, success metrics, and launch readiness in partnership with cross-functional teams</li> <li>Guide trade-off decisions across performance, features, timelines, and investment, particularly in technically complex genomic and algorithm-driven products</li> </ul> <p><strong>Customer &amp; Market Insights</strong></p> <ul> <li>Lead qualitative and quantitative customer research with clinicians, health systems, payers, partners, and internal stakeholders</li> <li>Translate insights into clear product requirements, roadmap decisions, and business cases</li> <li>Monitor competitive landsca