Azurity Pharmaceuticals is a privately held, specialty pharmaceutical company that focuses on innovative products that meet the needs of underserved patients. As an industry leader in providing unique, accessible, and high-quality medications, Azurity leverages its integrated capabilities and vast partner network to continually expand its broad commercial product portfolio and robust late-stage pipeline. The company’s patient-centric products span the cardiovascular, neurology, endocrinology, gastro-intestinal, institutional, and orphan markets, and have benefited millions of patients. For more information, visit www.azurity.com.

Azurity Pharmaceuticals is proud to be an inclusive workplace and an Equal Opportunity Employer. Azurity's success is attributable to our incredibly talented, dedicated team that focuses on benefiting the lives of patients by bringing the best science and commitment to quality into everything that we do. We seek highly motivated individuals with the dedication, integrity, and creative spirit needed to thrive in our organization.

As Director, Modular Content, you will play a pivotal role in shaping and implementing Azurity’s content strategy to ensure effective and efficient development of snackable, multipurpose content to support our omnichannel engagement strategy. You will lead a team responsible for creating modular and multi-purpose content that can be used with different audiences and in multiple channels. This position requires a strategic thinker with an understanding of the pharmaceutical industry, content development, and the MLR process (known as PMRC at Azurity).

The Director, Modular Content will be a part of the Digital Innovation and Marketing Operations Team (DIMO) and report to the head of DIMO. DIMO’s mission is to drive digital transformation within the commercial organization that is rooted in continual enhancements focused on a digital-first mindset, which uses a test & learn culture while balancing operational effectiveness and personalized omni channel customer engagement supporting Azurity’s commitment to ACE (Azurity Commercial Excellence), as we Serve Overlooked Patients. 

Partnering closely with the entire Marketing team, this individual will also work closely with cross-functional team members in PMRC), COAi (Commercial Operations, Analytics, and Insights)  and Digital to ensure that Strategic Imperatives are supported though the development and execution of best-in-class practices and tactics.

Responsibilities

• Develop and implement a modular content strategy aligned with company goals and regulatory requirements.
• Design and implement governance process for modular content that allows for snackable, multi-purpose use and functionality in our omni channel customer engagement model.
• Enhance use of video content and messaging.
• Collaborate with cross-functional teams to ensure content meets regulatory standards and brand messaging and aligns with brand’s strategic imperatives.
• Lead and mentor the internal creative studio, fostering a collaborative and dynamic environment where creative professionals thrive.
• Evolve Azurity’s  end-to-end content creation process, from ideation to execution, ensuring the timely delivery of high-quality, innovative, multi-purpose  content.
• Provide guidance on content development.
• Nurture a culture of creativity, continuous improvement, and accountability within the creative team.
• Proven success in building and leading high-performing teams in a local and global environment.
• Spearhead the development of innovative content solutions, using emerging technologies to enhance development and QC process.
• Demonstrated success in optimizing creative workflows and resource allocation for maximum efficiency and effectiveness.
• Partner with brand teams to understand content needs and integrate creative solutions to support brands strategic imperatives.
• Foster seamless collaboration between marketing and PMRC to ensure a cohesive and unified approach to content development.
• Travel Requirements: Team meetings across multiple office locations, conferences/conventions, national commercial meetings - overall travel expectation of approx. 20%-30%

Qualifications and Education Requirements

• BA or BS degree (MBA or advanced degree a plus).
• Minimum of 7- 10 years of pharmaceutical/biotech and/or life science related digital marketing experience (Agency experience welcome).
• A minimum of 5 years of experience in content marketing and development.
• Experience working with digital agencies and offshore internal and external partners.
• Attention to detail and follow-through on execution required. 
• Functional knowledge and expertise on digital marketing platforms