Business Operations & Strategy Associate

About the Opportunity

Contentful is looking for an Associate to join the Business Operations and Strategy (BOS) team to help scale our business. One of the primary responsibilities of this role is developing and executing Pricing & Packaging strategy (in support of our broader corporate strategy).  You will work closely with teams across the organization to understand business performance, set strategy, and drive business growth. 

This is a hybrid role where office attendance in Denver is expected 2-3 days per week. 

What to expect

• Strategy Development:
• Support developing and executing the company's overall pricing and packaging strategy for all products and services.
• Conduct comprehensive market analysis, including competitor pricing, market trends, and industry benchmarks (including identifying broader shifts in pricing models / new approaches to monetization).
• Collaborate with product, sales, marketing, and finance teams to align pricing with product roadmaps, GTM strategies, and financial goals.
• Analysis and Modeling:
• Perform detailed quantitative analysis to model the impact of pricing changes, including price elasticity, customer lifetime value (LTV), and total addressable market (TAM).
• Build and maintain pricing models and tools to support decision-making and forecasting.
• Analyze pricing performance and key metrics (e.g., win rates, churn, expansion revenue) and make data-backed recommendations for adjustments.
• Customer & Market Research:
• Lead qualitative and quantitative research initiatives (e.g., conjoint analysis, value surveys, customer interviews) to understand customer willingness to pay and perceived value.
• Translate customer insights into actionable pricing and packaging recommendations.
• Packaging & GTM Execution:
• Define and refine product packages, tiers, and add-ons to meet the needs of different customer segments.
• Develop and manage the launch plan for new pricing models, working closely with sales enablement to ensure the sales team is equipped to communicate value effectively.
• Create internal and external pricing documentation, including sales playbooks, value propositions, and public-facing pricing pages.
• Cross-Functional Collaboration:
• Serve as the internal subject matter expert on all pricing matters.
• Partner with the sales team to address customer pricing inquiries and support large deal negotiations.
• Work with the marketing team to develop messaging that highlights the value of our pricing and packaging.

Flexibility: Be willing and able to support beyond Pricing & Packaging to support broader corporate strategy efforts (including, but not limited to, supporting M&A strategy and execution and Product / GTM strategy)

What you need to be successful

• Experience:
• 4+ years of experience in a pricing role, preferably within a B2B SaaS environment OR general management experience in areas such as management consulting, investment banking/private equity or BizOps
• Strong understanding of SaaS business models, metrics (ARR, LTV, CAC, etc.), and go-to-market strategies.
• Skills:
• Exceptional analytical and quantitative skills with a strong command of financial modeling.
• Proficiency with data analysis tools (e.g., Excel / Google Sheets, BI platforms like Tableau).
• Excellent communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical audiences.
• Strong project management skills and the ability to manage multiple initiatives simultaneously.
• Strategic and critical thinker with a proactive, results-oriented approach.

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees  and 85% of costs for your dependents. 
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss,  education days, and volunteer days
• Company paid parental leave to care for and focus on your growing family