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BUSINESS DEVELOPMENT REPRESENTATIVE

Custom Truck One Source
United Statesfull_timeVerifiedPosted 20 Aug 2026

About the role


EXTRAORDINARY PEOPLE. EXCITING POSSIBILITIES. GREAT OPPORTUNITY.

Custom Truck One Source has changed the way the industry looks at specialized trucks and heavy equipment solutions. With sales, rentals, aftermarket parts and service, equipment customization, remanufacturing, financing solutions, and asset disposal, our team of experts, vast equipment breadth and integrated network of locations across North America offer superior service and unmatched efficiency for our customers. Your success is what's next with Custom Truck One Source.

Summary

Business Development Representatives (“BDR”) are responsible for qualifying both inbound and outbound sales leads at the initial stages in the sales funnel. They must research potential clients, connect with, and educate prospects before handing them off to the closers of the sales team. 


    The outbound process requires the BDR to reach out to prospects in the form of cold calls, emails, or social networks. This process allows BDR to personalize their outreach for the first touch point, but many people don’t like being contacted without having preciously shown interest. 

    The inbound process is directed toward prospects who have shown interest in our product or service by reaching out to the company via phone call, email, or request for additional information online. 


Essential Duties and Responsibilities 

    75 calls and or emails per day

    Follow-up on inbound marketing leads by identifying qualified opportunities with appropriate levels of information at the right time for interested prospects.

    Be responsible for educating and developing prospects leading to hand-off to sales teams

    Create target prospects lists and penetrate key accounts

    Cold call prospects generated by variety of outside sources

    Answer incoming customer calls and send them in the correct direction 

    Identify key players, researching and obtaining business requirements, and presenting solutions to begin sales cycle

    Develop a knowledge of the company’s product 

    Monitor account creation to ensure that no duplicate accounts are created

    Work with a specified region to help grow sales 

    Profile strategic accounts identifying key individuals, research and obtain business requirements, then presenting solutions to start the sales cycle

    Set appointments for Local Sales team when a lead reaches a qualified stage

    Nurture new marketing leads by educating and developing prospects until they are ready to speak with a field sales rep

    Collaborate with sales and marketing team members on strategic sales approach

    Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in CRM application


Required Skills and Qualifications

Qualifications include: 


    Excellent interpersonal and customer service skills.

    Excellent sales and negotiation skills.

    Excellent organizational skills and attention to detail.

    Strong analytical and problem-solving skills.

    Ability to function well in a high-paced and at times stressful environment.

    Proficient with Microsoft Office Suite or related software.


Physical Requirements

    A positive attitude and willingness to maintain a professional demeanor with clients and team members is essential to this position.

    Ability to work around common office equipment, supplies and environments.

    Oral Expression and comprehension ' The ability to communicate information and ideas in speaking so others will understand. The ability to listen to and understand information and ideas presented through spoken words and sentences. The ability to speak clearly so others can understand you.

    Written Comprehension and expression ' The ability to read and understand information and ideas presented in writing. The ability to communicate information and ideas in writing so others will understand.

    Reasoning ' The ability to apply general rules to specific problems to produce answers that make sense. The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

    Sitting – The ability to sit or stand for long periods of time while performing duties.

    Lifting – The abi

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Custom Truck One Source

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