Join us as we empower the world to work out, creating healthier lives together.

At Life Fitness / Hammer Strength, we don’t just build equipment—we build champions. As a Business Development Representative (BDR) focused on the Performance market, you’ll help elite training centers, collegiate programs, and sports performance facilities access the tools they need to elevate athletic potential.

This is an exciting opportunity to launch your sales career in a high-growth vertical that’s all about performance. You’ll generate leads, build relationships, and convert interest into action—fueling the future of athletic training and development.
 

#LI-REMOTE

What You’ll Do

• Proactively generate new business opportunities in the high-performance training space through cold calling, lead conversion, and strategic outreach.

• Engage with performance-focused clients such as athletic training centers, collegiate programs, and elite gyms.

• Manage small opportunities (under $25K) from start to close; qualify and pass larger opportunities to field sales.

• Collaborate with field sales teams to support regional campaigns, build Salesforce reports, and follow up on open opportunities.

• Maintain accurate records of outreach and follow-up activities in Salesforce to ensure seamless pipeline tracking.

What Success Looks Like

• Conduct 50 or more high-quality prospect conversations per month.

• Close at least 10 new deals monthly.

• Build and maintain a robust pipeline in the sports performance and athletic development sector.

What You’ll Bring

• Bachelor’s degree preferred.

• 6 or more months of inside sales or consultative phone sales experience.

• Proven ability to meet or exceed sales targets.

• Passion for sports performance, strength and conditioning, or athletic training.

• Excellent communication skills with a friendly, engaging style.

• Proficiency in Microsoft Office and CRM tools (Salesforce preferred).

• Strong time management and resilience in a fast-paced environment.

Where This Role Can Take You

This role is a strong foundation for a future in field sales. You’ll gain hands-on experience with performance-driven clients, develop consultative selling skills, and build the kind of industry knowledge that sets you up for long-term success in sales.

Why Join Us?

• Be part of a legacy brand that powers the world’s top athletes.

• Work in a performance-driven culture that values growth and innovation.

• Make an impact in a high-growth vertical with real-world results.

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply. 

Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.  

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $46,200 - $63,000 annually.The actual salary will vary based on applicant’s educat