BUSINESS DEVELOPMENT DIRECTOR

JOB PURPOSE:

The Business Development Director will lead the growth, sales, community engagement and networking to drive the CenterLight Program of All-inclusive Care for the Elderly (PACE) growth through referral source network building, provider relationships, developing lead-optimization strategies, enhancing plan education communications, and by leading the development of community engagement events to proliferate increased awareness, advocacy, and strategic partnerships with referral sources.

JOB RESPONSIBILITIES:

• Develop processes and standard operating procedures, define job functions, and manage a field-based team of outreach/business development staff. 
• Meet directly with relevant community and business stakeholders as necessary to provide plan education through lectures, presentations, meetings, or other communications.
• Build up staff and assign strategic relationships, ensure continuous and effective communication with contacts, respond to all inquiries, requests, and referrals timely.
• Lead in the new hires interview process, recruitment decisions, training, and development of staff.
• Monitor and drive staff performance, quality, customer service, compliance, and efficiency in all activities; and audit, monitor, and document team performance during presentations, calls, eligibility assessments, document completion, and other relevant executions.
• Lead strategic planning activities for territory coverage, growth optimization, operational efficiencies, and other relevant focuses.
• Work closely with the Marketing Team to develop promotional messaging, differentiation strategies, and compliant marketing collateral needs.
• Provide excellent customer service and communication with referral sources and all departments.
• Partner with the Intake / Enrollment teams to streamline and optimize the referral management process and reduce timelines for each touchpoint.
• Increase brand awareness of CenterLight PACE by educating community leaders/organizations, providers, referral sources, prospective participants/caregivers, and other audiences on PACE program benefits.
• Identify and train on PACE differentiators from other healthcare options and isolating key value propositions in relation to audience group and specific needs.
• Train, support and analyze cultural growth initiatives through community outreach and market engagement activities.
• Manage the internal/external events and the community outreach team in identifying appropriate events, community partners, or other resources and opportunities to educate the community.
• Collaborate with other departments positioning the mobile health unit/vehicles at events with the community engagement team.
• Work with the site directors and therapeutic recreation department and staff on site events/tours to grow the sites.
• Develop a Market Analysis to identify new business opportunities, provide market trend intelligence, and advise on the competitive landscape.
• Create, update, and enforce department policies and procedures. Training and standard operating procedures for regulatory compliance with state, federal, and PACE program requirements.
• Maintain knowledge of all applicable CMS, DOH, and PACE-specific guidelines, including organizational and departmental policies and procedures.
• Train and oversee marketing and outreach activities following the CMS, DOH, PACE, and company regulatory guidelines.
• Monitor team performance, referrals, and enrollment to identify trends and ensure the quality of leads.
• Ensure staff meets documentation standards.
• Develop reports to keep track of staff performance, referrals, enrollments, and conversion rates.
• Meet referral, enrollment, and conversion rate KPI goals as identified by Senior Management.
• Integrate with all departments to provide high-quality of care. 
• Oversee handouts/packets with approved marketing materials.
• Assisting in developing and managing business development budget for events, networking, collateral materials, and giveaways.
• Create messaging for social media posted by the marketing department.
• Participate with quality improvement projects.
• All other duties as assigned.
• Same responsibilities above with all affiliated entities.

Schedule: 8:30AM – 5:30PM

Weekly Hours: 40

QUALIFICATIONS:

Education: Preferred bachelor’s degree preferred.  

Experience:

• Minimum of two (5+) years of work experience in healthcare business development; preferably with MLTC, MAP, or PACE programs and/or homecare.
• Knowledge of community-based long-term care services to a dual-eligible and frail adult population.
• In-depth knowledge o