Brand Strategy Senior Manager

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

 

THE POSITION
Our roster has an opening with your name on it

The role of the Sr. Manager, Brand Strategy - will play a key role in shaping the future of the FanDuel Sportsbook brand. You’ll be responsible for working closely with key internal and agency stakeholders to lead high-impact brand initiatives. You’ll work across all major sport seasons and serve as the connective tissue across brand events, omni-channel campaigns, influencer-led moments, and internal creative development, acting as both a strategic thinker and a strong executor. The ideal candidate will have experience working on brands in competitive markets, managing external agencies, and using data and insights to do long term brand planning. Reporting into the Brand Strategy function, this is an impactful role that will help deliver the long-term strategic direction of our marketing in our ambition to become America’s next iconic sports & gaming brand. 

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

 

THE GAME PLAN
Everyone on our team has a part to play

• Understands our main marketing objectives and helps shape approach alongside other teams to go after key moments that matter in our marketing plans specifically focused on our casino led customer. 

• Manages external agencies, to ensure creative/campaigns are aligned to our brand identity 

• Leads the planning and flawless execution of tentpole campaigns 

• Co-ordinates key deliverables across teams so everyone knows what they are responsible for and when they must be deliverable by 

• Produces high quality creative briefs & signs off on creative execution across X-sell, omnichannel, and talent initiatives 

• Clearly defines KPIs ahead of key projects to inform the strategy 

• Delivers compelling, data-driven learnings with actionable recommendations to optimize future projects 

• Ensures effective communication of plans – especially when leading cross-functional planning and across key areas of responsibility 

• Be a customer advocate in all marketing campaigns, ensuring that the brand and our consumers are at the heart of our created communications. 

 

THE STATS
What we're looking for in our next teammate

• 6+ years of experience in brand strategy and/or brand management either with an agency or in-house at a national brand.  

• Sports betting experience not mandatory but deep sports knowledge and fandom is a must.  

• Experience working on both new and existing brands in competitive markets. 

• Demonstrated experience turning data into strategic insights. 

• Experience delivering presentations that showcase effective storytelling. 

• Experience managing external partnerships, talent, or influencer campaigns. 

• Demonstrated experience managing cross-functional marketing teams. 

• Passion for creating customer-first campaigns and experiences. 

• Highly organized, self-starter mentality with strong interpersonal communication skills. 

• Experience applying traditional brand building skills in a growth & performance-oriented digital business. 

• Ability to work with a wider variety of stakeholders to understand problems and help solve them with action. 

• Enjoys the