Brand Marketing Manager

Instawork’s vision is to create economic opportunities for local businesses and skilled hourly workers in communities around the world. With an AI-first approach, we’re supercharging the leading online labor marketplace and looking for exceptional talent to help us build the future of hourly work. Backed by world-class investors like Benchmark, Spark Capital, Craft Ventures, Greylock, Y Combinator, and more, we want you to help us continue to scale quickly and make an even greater impact.

We're seeking a dynamic Brand Marketing Manager to lead our brand awareness marketing efforts across digital and traditional channels. This role is perfect for a strategic marketer who thrives in a fast-paced environment and can seamlessly blend brand strategy with hands-on execution.

Who You Are:

• 3+ years of experience in brand marketing or digital marketing
• Proven experience with paid social advertising (Meta, TikTok, LinkedIn)
• Hands-on experience with YouTube marketing and connected TV platforms
• Strong project management skills with experience coordinating creative teams
• Proficiency in a marketing automation system
• Experience developing and executing brand strategy
• Content marketing experience and strategic thinking
• Strong analytical skills and comfort with performance metrics

What You'll Do:

•  Digital Marketing & Paid Media
  • Plan, execute, and optimize paid social campaigns across Meta, TikTok, and LinkedIn
  • Manage YouTube marketing initiatives and connected TV advertising campaigns
  • Monitor campaign performance and provide data-driven recommendations for optimization
•  Creative Project Management
  • Coordinate creative projects with our internal design team
  • Manage external creative resources through Upwork and other freelance platforms
  • Ensure brand consistency across all creative assets and touchpoints
•  Brand Strategy & Content
  • Drive overall brand strategy development and implementation
  • Develop and execute content marketing strategies that align with brand objectives
  • Create compelling brand narratives across multiple channels and formats
•  Technical & Platform Management
  • Utilize HubSpot and Salesforce for campaign tracking and email management
  • Work within Webflow for website updates and landing page creation
  • Maintain brand presence across all digital platforms

Nice-to-Have Qualifications:

• Experience with billboard and out-of-home (OOH) advertising
• Webflow proficiency for website management
• Experience managing freelance creative talent

For CA Based Applicants:

• Location: San Francisco, CA  (5 days a week in office)
• Employment Type: 6 month Contract
• Pay: $55 to $65 per hour depending on experience

Our Values 

• Empathy, Trust & Candor
  We put ourselves in the shoes of our colleagues and customers and don’t shy away from uncomfortable conversations, instead building trust through honest and direct feedback.

• Bias for Action
  We practice high-velocity decision-making, clear-eyed that we often operate with incomplete information. Growing quickly means it’s OK to be wrong, so long as we learn from our mistakes and course correct!

• Always Be Learning
  We’re a curious bunch, and with AI transforming our workplace we encourage everyone to learn from each other, compounding our knowledge and experience to help us change an entire industry.

• Act Like an Owner
  We work long, hard, and smart, building products that delight our users and drive growth. Your ability to impact Instawork is limited only by your courage and conviction, not your job description.

About Instawork

Founded in 2015, Instawork is the nation’s leading online labor marketplace for food services, hospitality, light industry, and logistics, connecting more than 7M skilled workers with local restaurants, hotels, warehouses, stadiums, and more. Our AI-powered platform serves thousands of businesses across more than 50 major markets in the United States and Canada. We're not just helping fill shifts, we're supporting local economies—and we're just getting started!

Instawork has been featured by CBS News, The Wall Street Journal, The Washington Post, and the Associated Press. Forbes included us on their Nex