Brand Director, Código 1530

Position Title: Brand Director, Código 1530
Location: New York, NY

Careers that unlock the magic of human connection 

Who we are 

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business! 

The salary range for this role, based in New York is $166,200 to $228,600, range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

The Brand Director Código will be responsible for leading strategic and brand plan development/implementation, supply, operational and innovation launch plan development, and monitoring for Código. He/she will exhibit a general manager mindset and will be responsible for leading key projects that will aim to achieve two critical goals; a) build brand equity and, b) drive brand performance through long term profitable growth both in the US and globally.

This exciting role requires a dynamic Brand Director who has a strong strategic, marketing, commercial and operational mindset, who is consumer centric and can balance thinking strategically with the key execution priorities on the business including but not limited to the following:

• Strategic Planning: Lead and guide the team through the annual strategic planning process. Interpreting global and local digital ambitions as well as assessing the broader digital and consumer context to identify gaps and opportunities for the portfolio and/or brands.
• Collaboration & Engagement: Partnering with the agencies and cross functional teams to drive the communication strategy and vision to develop platforms/executions that maximize business results. Identifying the right agency mix needed for the business and brand needs.
• Entrepreneurial Mindset: Develop, deliver, and iterate plans continuously with a resourceful, obsessive, and fearless mindset with a focus on proving the case for brand expansion.
• Agile: Results-orientation and ability to operate with agility to run with test and learn approach.
• Research: Identify, lead and guide team through perform analysis/construct research programs and derive implications to ensure marketing programs/expenditures meet KPIs. Consistently seek to improve our efficiency and effectiveness by sharing learnings across the team.
• Trends Analysis and Implications: Identify, lead and guide team through the development of trends reporting and analysis to identify opportunities, risks and recommend changes to creative mindset based on algorithm changes by platforms and changes in privacy laws.
• Training and People Development: Manage direct reports and train and develop them into strong brand experts and leaders while also creating a culture of creativity, learning and experimentation within the broader AWC Marketing team.

Major Responsibilities / Accountabilities

• Act as day-to-day general manager; develop brand Annual Operating Plan and Consumer Engagement Platform; Manage brand P&L, drive A&P spend guidelines Collaborate with SVP on AWC portfolio strategy projects and opportunities.
• Lead development of communication and platform strategy for the brands and the asset creation plan to support it. Manage agency roster recommendations and opportunities.
• Lead and guide development of national programs/strategies with flexibility and global/local adaptation in mind; work with Innovation Hub on supporting brand innovation plans; deliver brand digital strategy/media engagement plans.
• Ensure cultural sensitivity and inclusiveness of brand programs, in coordination with Director of Multicultural & Inclusivity.
• Guide always-on tracking of traditional and digital media strategies / trends, demand territories and occasions, and brand perceptions.

Job Requirements

The role requires a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills as well as the ability to collabora