Brand Copywriter

Build your big career with the firm that does Big Law, Better. McDermott Will & Schulte is a leading global law firm that brings together more than 1,750 lawyers and 3,200 business professionals. We celebrate excellence, collaboration, and community and have been recognized as a top workplace by USA Today, Fortune, The American Lawyer, Vault and others. We are also certified by Great Place to Work. 

At McDermott, we don’t just invest in your future, we accelerate your career – wherever it may lead. That includes supporting you both in and outside of the office. 

With us, you’ll find: 

• A firm where everyone belongs: Our award-winning culture prioritizes warmth and authenticity — we encourage you to be yourself!  

• Enthusiasm for all perspectives: We’re smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive.  

• Support to feel your best and do your best: Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.  

  

• Real rewards for real work: We offer generous compensation packages that recognize hard work and excellence.   

Job Description:

We are seeking a dynamic and experienced Brand Copywriter to help craft compelling messaging and copy that communicates our brand identity and resonates with our target audiences. We are an award-winning, data-driven Marketing, Brand and Communications, and Business Development team supporting one of the fastest growing and top law firms in the US with a global reach. Reporting to the Director of Brand and working closely with other department leaders, this role will create the copy and verbal strategies that propel the McDermott Will & Schulte brand.

Essential Functions and Responsibilities: 

• Refine, maintain and evolve the brand’s tone of voice to ensure consistency across all platforms and materials 
• Write engaging and impactful copy for ads, websites, social media, videos, events, and other initiatives 
• Craft headlines and key messages that capture attention and reflect the brand’s positioning 
• Develop foundational messaging for teams, service areas and other parts of our firm to drive relevant, credible and differentiated communications 
• Collaborate with marketing, business development and creative and other teams to develop campaign narratives and impactful headlines and body copy 
• Marry brand and business objectives to develop compelling stories that inspire and connect with diverse audiences 
• Research industry trends and competitor messaging to differentiate the brand 
• Remain updated on key audience behaviors, technology trends and cultural shifts that can impact the brand’s verbal strategy 

Job Specifications: 

• At least five (5) years of relevant experience in copywriting, preferably with a focus on branding or advertising

• Proven experience in a copywriting role, preferably at a brand or advertising agency

• Strong portfolio demonstrating versatility across different formats and channels  

• Multi-year experience in a brand-focused role at a professional services firm or brand agency 

• Strong command of tone of voice, grammar and storytelling techniques 

• Ability to manage multiple projects and meet deadlines in a fast-paced environment 

• Collaborative mindset with strong communication and presentation skills, both orally and in written form 

• Adaptability to changing market conditions and business needs 

• Innovative mindset with a focus on continuous improvement and growth

Successful candidates will be provided with outstanding career opportunities and will receive a competitive total rewards package with the oppor