Branch Manager

Monroe Tractor is a well-known and respected construction equipment and agricultural equipment dealer with over 70 years of experience servicing the northeastern US. With 18 locations throughout New York, Pennsylvania, Vermont, Connecticut, and Massachusetts, we pride ourselves on providing best-in-class sales and support to over 15,000 hardworking customers. Since our founding in 1951, the industries we serve have been transformed by the technologies, equipment, and capabilities undreamed of decades ago. But the people we serve haven’t changed, and neither have we. We’re still a family-owned business!

The Branch Manager is a dynamic and results-driven leader responsible for overseeing all aspects of branch operations—including sales, service, parts, and rental—with a strong focus on achieving budgetary targets, driving growth, and delivering an exceptional customer experience. This on-site leadership role requires a strategic thinker with strong business acumen, proven operational management skills, and a passion for team development.

As the Branch Manager, you will mentor and motivate a cross-functional team to meet or exceed key performance metrics while fostering a culture of accountability, collaboration, and continuous improvement. You will ensure all departments operate in alignment with company policies and procedures, using data-driven decision-making and emotional intelligence to lead effectively. Strong communication and interpersonal skills are essential as you act as a liaison between the branch and corporate leadership—partnering closely with Directors and executive leadership to recommend and implement best practices that enhance profitability, efficiency, and customer satisfaction.

This is a full-time, on-site position reporting directly to the Operations Director.

Salary Range: $80,000 - $110,000 plus the opportunity to earn a generous annual incentive bonus

Benefits

• Medical, Dental & Vision Insurance
• 401K Plan + Match
• Competitive Paid Time Off Policy
• Short/Long Term Disability
• Family-owned and operated
• Annual Reviews
• Generous Annual Incentive Bonus Plan

Skills

• Excellent communicator who can deliver clear direction and is not afraid of having challenging conversations, particularly about performance.
• Leadership-minded, with the capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships judiciously and empathetically.
• High sense of urgency and high level of energy
• Ability to gather, analyze, interpret, and communicate complex and disparate forms of written and verbal data and information and identify trends that may indicate high-risk issues to develop contingency plans and corrective action.
• Able to effectively use Outlook, excel, word, and other software options to organize and track day-to-day business responsibilities. Familiarity with working with CRM, or other ERP systems.
• Act in the capacity of a role model by displaying behaviors and actions that support the MT culture and values and hold others accountable to cultural values and behaviors.

Responsibilities

• Develops annual objectives and expense budgets for the branch. Approve department goals and budgets.
• Establish regularly occurring L10 meetings designed to; foster collaboration, create and complete specific branch goals, and improve communication within all departments.
• Ensures that all authorized plans and programs are carried out by the department heads relating to volume, profit, product mix, and market penetration.
• Responsible for the recruiting/hiring/developing/coaching of branch personnel, particularly the branch department managers. Leverage various company assets, including OEM vendors, Directors, and HR, to create appropriate personal improvement programs, and regularly occurring one-on-ones to increase the effectiveness of department manager’s leadership abilities.
• Constantly evaluates pricing, distribution, and competitive actions and policies. Implements changes to improve branch sales volume and profit.
• Ensures that all orders, and other customer communications, are promptly and accurately handled.
• Measures allowance on trade-ins with the sales manager to ensure fast turnaround. Ensures a balance between new and used equipment sales; helps to establish the number of repairs on trade-ins, repossessions, and rentals. Ensures repairs are complete within the target time frame.
• Recommends the acquisition of additional lines of equipment or changes in present lines. Examines equipment records regularly.
• Quarterly, evaluate department manager’s performance and expense against planned goals. With the a