Senior CRM Specialist

<p dir="ltr"><strong></strong><strong>Join Us at Lunar!</strong><br/>Are you looking to be part of a dynamic team where your contributions truly make a difference? A place where innovation meets a vibrant culture, and the possibilities for growth are endless? Well, you’re in the right spot. We’re on the hunt for a talented Senior CRM Specialist to join our team in a role that's as challenging as it is rewarding.<br/><br/>At Lunar, we are democratizing the power of money and changing the way we all bank, pay, and invest. Since our launch in Aarhus in 2015, we've grown rapidly and are now a major player in the Nordics, with offices in Copenhagen, Aarhus, and Stockholm 🚀</p><p dir="ltr">So who are we? Are we a tech company or a bank? Well, we're both. Breaking free from traditional categories, tech isn't just a cool add-on at Lunar – it's the very core of everything we do. With our own banking license, we’re challenging the status quo and going head-to-head with traditional banks. What sets us apart is our unique combination of tech and financial services, giving us the power to disrupt a dusty, outdated industry that’s ready for change.</p><p>As we continue our journey to become the best everyday bank in the Nordics, we are looking for a <strong>Senior CRM Specialist</strong> to <strong>develop and execute targeted CRM strategies</strong> that will enhance user engagement, increase core product adoption, and drive long-term customer loyalty.</p><p dir="ltr"></p><h3 dir="ltr"><strong>What Will You Do?</strong></h3><ul> <li> <strong>D</strong><strong>evelop and execute CRM strategies</strong> tailoredto retail banking customers to boost user engagement and drive core product adoption.</li> <li> <strong>Design and implement multi-channel campaigns</strong> using Braze, such as email, push notifications, and in-app messaging.</li> <li> <strong>Identify and drive opportunities for automation</strong> and process improvements within the CRM function, demonstrating a proactive, self-starter attitude.</li> <li> <strong>Analyze campaign performance</strong> through data-driven insights, optimizing messaging, channels, and targeting to improve conversion rates.</li> <li> <strong>Collaborate across teams</strong> – working with Product, Data, Marketing, and Commercial teams to align CRM initiatives with broader business goals and ensure personalized customer experiences.</li> </ul><p></p><ul> </ul><h3 dir="ltr"><strong>Curious About Lunar's Culture? 💚</strong></h3><p dir="ltr">At Lunar, everything centers around our core value: <strong>challenge</strong>. This is reflected in our four guiding values, which shape the way we work together, lead projects, and push boundaries to reach our mission. Our values aren’t just words on a page – they drive our company culture and are what make working at Lunar an exciting and rewarding experience. For a deeper look into our culture, click here.</p><p dir="ltr">We’re excited to welcome diverse talent to apply for this impactful role! We can’t wait to connect with candidates who we believe are the best fit based on the following criteria:</p><h3 dir="ltr"><strong>We’re Looking for Someone with:</strong></h3><ul> <li>Proven experience (4+ years) in <strong>CRM App Marketing</strong>, with a strong focus on product engagement.</li> <li>Proven ability to <strong>engage stakeholders</strong> effectively at all levels, including peers and mid-level management.</li> <li> <strong>Strong analytical skills</strong> with a knack for measuring campaign performance and making data-driven decisions to optimize results.</li> <li>Hands-on experience with <strong>CRM tools</strong> like Braze, Salesforce, Iterable, Responsys, ActiveCampaign, or similar platforms.</li> <li>Solid understanding of <strong>multi-channel marketing strategies</strong>, including email, push notifications, and in-app messaging.</li> <li>Familiarity with <strong>A/B testing</strong> and experimentation techniques to drive continuous improvements in CRM initiatives.</li> <li> <strong>Exceptional communication skills</strong> in English (Scandinavian language skills are a plus).</li> <li>Knowledge of <strong>Liquid templating language and HTML</strong> is optional but highly beneficial.</li> </ul><p dir="ltr"><br/><br/><strong>Are you ready to join the journey? Apply now and let’s find out more! </strong></p><p dir="ltr"><br/>While you hold on tight for us to get back to you, curious to see what we’re up to? Follow us on <a href="https://www.linkedin.com/company/lunarbank/mycompany/?viewAsMember=true">LinkedIn</a> for business announcements and releases 📢, check out our <a href="https://www.instagram.com/lifeatlunar/?hl=enlunar%20blog">Instagram</a> for an inside scoop on what it’s like to work here 📸, and visit our <a href="https://www.lunar.app/en/personal/blog">blog</a> for the latest tech and product insights! 📱🫰</p><p dir="ltr"><em>Depending on the regulations in the country you will be employed, we will ask to see