Product Marketing Manager

Project Canary is a climate technology company that offers an enterprise emissions data platform that helps companies identify, measure, understand, and act to reduce emissions across the energy value chain. 

Our mission is to “Measure It” – leveraging sophisticated software solutions to help companies improve and report on their emissions footprint. We do this by building high-fidelity sensors, ingesting data from various other technologies and sources, characterizing the accuracy of such emissions data, and deploying advanced physics-based AI-powered models to identify leaks and quantify emissions. 

Founded in 2019, Project Canary, PBC has quickly gained recognition as a major mover in the continuous monitoring space. Here are some highlights from last year: 

• Fundraise totaling $121M 
• Series A of $10M in 2021 
• Series B of $111M in 2022 
• Certified as a B-Corporation with a score of 107.6 & ranked in the top 5% in 2 categories 
• 2022 Best Company to Work For by both the Denver Business Journal and the Denver Post  
• Headcount growth by 3X in 2022 and growing 

Project Canary’s success is attributed to the motivation, skill, and teamwork of everyone. The team understands the importance of maintaining a culture where relationships are valued, feedback is crucial, and trust in each other and our products/services is paramount. If you enjoy a growth-stage environment, mission-driven work and are eager to collaborate, we want to hear from you. 

Project Canary is seeking an experienced Product Marketing Manager to join our team in Denver, Colorado. You will report to the Director, Product Marketing. This position will be a hybrid role, with 3 days minimum required in the Denver office and 2 days maximum flexible work per week. You will be responsible for creating internal and external materials that drive learning and growth across the Project Canary hardware and software portfolio. This will include working with Aeris technologies, a hardware subsidiary of Project Canary, to be the first Product Marketer representing their needs. This role requires a unique blend of technical acumen, strategic thinking, and a genuine passion for climate technology. A successful candidate will be creative, attentive to detail, willing eager to learn new technologies, and able to jump in anywhere to help push things forward.  

Requirements

• Sales Enablement: Develop and implement strategies to enable our sales team with the tools, content, and knowledge necessary to drive successful engagements with customers. Collaborate closely with the sales team to understand their needs and ensure alignment with marketing initiatives. 
• Technical Acumen and Communication: Demonstrate the ability to translate highly technical concepts into accessible language for sales collateral and educational materials. Create content that effectively educates and informs internal teams and customers. 
• Product Positioning and Messaging: Craft compelling and differentiated messaging for Project Canary's suite of hardware and software products. Develop a deep understanding of our technology and effectively communicate its value proposition to diverse audiences, ranging from technical stakeholders to C-level executives. 
• Content Creation: Lead the creation of marketing collateral, including presentations, case studies, whitepapers, and website content. Work closely with cross-functional teams, including product management and engineering, to translate technical features into customer benefits. 
• Go-to-Market Strategy: Collaborate with the broader marketing team to develop and execute go-to-market plans for new products and features. Ensure successful product launches by coordinating activities across marketing channels. 
• Market Intelligence: Stay informed about industry trends, competitive landscapes, and customer needs. Use this knowledge to inform product development and refine marketing strategies. 
• Cross-Functional Collaboration: Work closely with product, sales, customer success, marketing communications, regulatory, and other teams to ensure alignment between product marketing initiatives and overall business goals. 
• Leadership Capabilities: Be the first and primary Product Marketer working with Aeris technologies, a hardware subsidiary of Project Canary. Work directly with their sales team and t