US Gen Meds, TID Franchise, Senior Director Marketing MSA Acceleration

Job Title: US Gen Meds, TID Franchise, Senior Director Marketing MSA Acceleration

Location: Morristown, NJ OR Cambridge, MA

About the Job

The Head of MSA Acceleration Marketing will be responsible for leading, developing and executing the marketing strategy for the defined Acceleration MSAs, ensuring alignment with the national Brand strategy while adapting to the MSAs unique market dynamics. This role will oversee all aspects of the MSA related marketing, including development of the MSAs strategy in collaboration with the RSL, local marketing mix definition and messaging localisation. This role will spearhead the test & learn approach in the Innovation Lab MSAs. The Head of MSA Acceleration Marketing works in close alignment with the Head of Central Marketing who is in charge for acceleration strategies for the non-MSA regions, as well as with each function of the central marketing team, the functional leads of the matrix organization.

This role reports to the Head of MSA Acceleration fixed line, to the Head of Marketing in dotted line and is part of the MSA Acceleration Leadership Team as well as the Central Marketing Leadership Team.

We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. With a focus on immunology that extends to innovation in diabetes and transplant medicines, we pursue progress to make a real impact on millions of patients around the world.

Main Responsibilities: 

• Own the process of developing, executing, and optimising the MSA Acceleration Program through dedicated strategies for Acceleration MSAs in close collaboration with the respective Regional Strategic Leads (RSL) and all matrix functions.

• Accountable for defining the Digital, Influencer & NPP strategy for each MSA based on strong recommendations and in strong collaboration with the central marketing and communication team

• Accountable for developing outstanding market development & patient engagement strategies for MSAs in close collaboration with central Marketing, CORE and Public affairs.

• Define key localisation opportunities to tailor messaging, content and campaigns to resonate with local MSA audiences. Contribute to the development of modular and scalable content to accelerate localisation opportunities. Leveraging local insights (e.g. market access coverage, local labs & coding, DKA rates, etc.) and work closely with central marketing team to develop and execute them.

• Lead an agile test & learn approach in the 2 “learning lab” MSAs by co-developing together with central marketing new strategies & tactics, testing them and providing structured feedback and recommendations to central marketing for national rollouts.

• Be the Marketing Business Partner for Acceleration MSAs, act as a unique go-to person for all marketing related topics and link with central marketing team and other functions for solutioning.

• Be a clear voice and consult the national brand strategy development, bring in the MSA perspective and support the development of impactful national strategies.

• Manage relationships and coordination across Central Marketing and all functions of the matrix organization (esp. CORE, Public Affairs and Communication) to ensure all are appropriately deploying and prioritizing resourcing and engagement according to defined MSA acceleration strategies in alignment with national marketing strategies.

• Develop and manage the MSA marketing budget for all Acceleration MSAs including flex funds, speaker events, local events and regional conferences in close cooperation with central marketing functions.

About You

• Bachelor's degree; MBA is highly valued