Director of Strategic Growth
Power Digital MarketingAbout the role
Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
A day in the life:
Power Digital is seeking a self-motivated and growth-focused sales professional to help unlock growth opportunities for our existing client base. The Director of Strategic Growth is a key member of our sales and strategy team, responsible for driving revenue growth through the expansion of existing client relationships into new services. This role is focused on identifying growth opportunities for service solutions to drive business outcomes for our client base. The Director of Strategic Growth is responsible for supporting inbound service expansions as well as proactively finding growth opportunities and forming relationships with client stakeholders by acting as an extension of their team. This person will collaborate cross-functionally with marketing experts and Client Services team members to craft marketing plans, present the roadmap to the client, and agree on a go-forward plan
Responsibilities:
- Identify opportunities to expand service offerings based on client business needs and industry trends
- Conduct analyses of client performance to identify areas for improvement and potential new service opportunities
- Build strong relationships with key client stakeholders to understand business goals and challenges
- Assist in development and delivery of proposals and presentations to showcase the value and impact of additional services
- Contribute to the development of sales strategies and initiatives
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Requirements:
- 6-10+ years experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies
- Ability to be managed to a quota
- Excellent problem solving, communication, and decision making skills
- Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations
- Ability to clearly communicate cross-channel marketing plans to senior leadership stakeholders
- Experience managing various projects at once from start to finish and a track record of successfully building working relationships and influencing key decision makers
- Familiar with the economics of new customer acquisition and retention
Most Important Things (MITs) & Key Performance Indicators (KPIs):
Identification of New Opportunities within Territory
- KPI: # of Opportunities Identified within Territory Per Month
- KPI: # of Calls with Clients within Territory Per Month
- KPI: % of Opportunities Outbound vs. Inbound Per Month
Marketing Plan Presentations:
- KPI: # of Marketing Plans Presented Per Month
Closed Won Service Expansions:
- KPI: # of Won Service Expansions within Territory Per - Month
- KPI: Closed Retainer Profit Per Month
- KPI: Close
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