Brand Planning and Development Manager

Tempur Sealy is committed to improving the sleep of more people, every night, all around the world. As a leading designer, manufacturer, distributor, and retailer of bedding products worldwide, we know how crucial a good night of sleep is to overall health and wellness. Utilizing over a century of knowledge and industry-leading innovation, we deliver award-winning products that provide breakthrough sleep solutions to consumers in over 100 countries. Our highly recognized brands include Tempur-Pedic®, Sealy® and Stearns & Foster®. We hire people who have a passion for helping others find their best night’s sleep. No matter what stage of your career, you can build your future at Tempur Sealy!

 

OUR COMPANY OFFERS GREAT BENEFITS, INCLUDING:

• Generous Paid Time Off
• Competitive Medical, Dental & other wellness programs
• Disability and Life Company Paid
• Retirement Plan Options
• Generous Employee Purchase Discounts  

 

Pay Range: $ 76,000- $109,000

 

What You’ll Do (Essential Duties and Responsibilities):

The Manager, Brand Planning and Development is responsible for leading our annual brand planning and reporting process – partnering with Brand Managers to identify insights, objectives, strategies, and tactics to drive growth for Sealy, Tempur-Pedic, and Stearns & Foster brands. They will also partner closely with Customer Marketing to communicate our brand plans to the Sales Team and Tempur Sealy retailers. The Manager, Brand Planning and Development will also lead projects across brands to cultivate and drive growth of incremental revenue streams including brand licensing, partnerships, or other new business opportunities. Reporting to the Senior Brand Manager, Stearns & Foster, they will work closely with the broader Brand Management organization, Brand Activation, Customer Marketing, Global Licensing, Direct-to-Consumer, Sales and Legal. The ideal candidate for this position will champion brand expansion and possess the discipline to effectively lead multiple initiatives across many categories.

 

Brand Strategy and Planning:

• Refine and drive annual brand planning process, partnering with Brand Managers to identify insights, objectives, strategies, and tactics to drive growth across brands.
• Lead Marketing team through regular touchpoints related to reporting on and execution of annual brand plans including Quarterly Business Reviews, cross-functional planning meetings, etc.
• Partner with Brand Managers and Customer Marketing Team to drive process for developing retailer-facing versions of brand plans with clear calls to action to drive adoption and results. (Delivered via three time periods throughout the year.)
• In collaboration with Marketing Leaders, drive development of brand/Marketing narrative for internal sales teams at key events including Sales Managers Meetings, National Sales Conference, etc.
• Support brand teams through annual evaluation and/or updates of foundational strategy tools including key insights, target consumers, personas, and positioning/frameworks.

 

Business Development & Innovation:

• Support Brand Management leaders in building our innovation pipeline through idea generation, consumer testing, concept evaluation, and advanced development.
• Based on consumer insights and trends, actively evaluate new business and product opportunities to extend TSI brands, partnering with brand managers and Global Licensing Team on execution.
• Serve as liaison between Marketing and Global Licensing, informing Marketing on licensing plans and consulting Licensing to ensure new and existing products maintain brand positioning and guidelines.
• Consult Licensing team and licensee partners in identifying gaps and opportunities in their product portfolios and in developing winning product pipelines that leverage TSI brand innovation priorities.
• Partner with Marketing Leaders, Global Licensing, Sales Development, Insights, and Investor Relations to annually maintain external “pitch” deck for each brand – citing high-level results, awards, accolades, brand plans, etc.
• Support Brand Management Team as needed on new product development initiatives, working alongside NPD and Project Management to drive projects through ou