Director, Insights

About Lovesac:

We are a young-at-heart, fast-growing furniture company, dedicated to helping people fill their homes with Total Comfort™. We do this by designing and innovating furniture solutions that are adaptable, washable, expandable, and delivered right-to-your-door-able, allowing our customers to live the life they want to live.

Our Designed for Life mission started with Sacs, a seat so much better than your classic beanbag made with repurposed Durafoam and designed to reduce environmental impact while providing unimaginable, cloud-like comfort. From there, we expanded the possibility for sustainable furniture with Sactionals, a customizable modular sectional that can be endlessly rearranged to evolve with you. Our product line has grown a lot since our Sacs days, but our goal will always remain the same – to create truly adaptable, comfortable furniture that can be with you for life.

About our Culture

At Lovesac, we strive to be an employer of choice by embodying a culture that encourages team members to think and dream big. We call this Top Ambition. We aim to not only excel within our industry but also make a meaningful impact on the world. Above all else, we’re driven by love (because it matters) and are dedicated to promoting love and happiness in all aspects of our work. It’s about success, of course, but it’s also about making a positive impact on everyone our business touches. 

About the Role

As the Director of Consumer Insights, you will be a strategic thought leader responsible for turning data, research, and trends into insights that drive actionable strategies; shaping brand, marketing, and business decisions. This role connects consumer understanding, category and macroeconomic dynamics, and brand planning to drive growth and ensure that all marketing is grounded in powerful human and cultural insight. This role reports into Consumer Insights within the Marketing organization.

This position is remote and will report into Lovesac Corporate HUB based in Stamford, CT.

Candidates must fully reside in the United States at all times during employment and should have the ability to travel as needed.

What You’ll Do

Strategic Leadership

• Lead the development of an insights team that integrates consumer, cultural, category, and competitive intelligence.
• Partner with marketing, innovation, and creative teams to ensure insights drive strategy, positioning, and storytelling.
• Translate complex data and trends into clear, inspiring strategies that inform annual marketing and brand plans.

Consumer and Market Insights

• Blend primary and secondary research initiatives with digital, behavioral and AI-driven analytics.
• Introduce emerging tools and methodologies which marry human and machine insight synthesis to create a unified consumer intelligence platform.
• Champion the voice of the consumer across the organization, ensuring customer empathy informs all decisions.

Organizational Influence

• Inspire the organization with clarity in storytelling to turn data and research into compelling narrative driven stories that drive insights to action.
• Bring clarity to brand and communications performance, uncovering the “why” behind shifts in demand and consumer behavior.
• Drive a culture of decision-making rooted in analytics and insights across the organization.
• Partner with agencies to ensure creative and media strategies align with audience understanding and brand goals.