Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

The mission of Justworks’ Product Marketing team is to deliver the right product, to the right audience, using the right message. We love using products as a vehicle to represent the voice of the customer and foster strategic innovation by translating our deep understanding of customer and market needs into product opportunities. 

We’re looking for a Product Marketing Manager with experience in payments, pricing, billing, and/or tax management. This role will focus on leading the development of product positioning, messaging, and go-to-market strategy, with a focus on accounting experience. You’ll work closely with our customer-facing teams to ensure product adoption. You’ll use strategic insights and market evidence to develop positioning, messaging, and go-to-market strategies that resonate with our buyers. 

Your Success Profile

What You Will Work On

• Lead and execute multi-channel product launches or adoption campaigns from conception to post-launch measurement and reporting.
• Develop OKRs and KPIs to track the effectiveness of new product and partner marketing go-to-market strategy and delivery, as well as existing product adoption initiatives.
• Conduct customer and prospect research to inform feature development and positioning.
• Identify opportunities post-launch within the product that will improve customer adoption, and work with product teams to prioritize against the roadmap based on customer needs. 
• Lead development of communication tools and collateral to promote new features, functionality, and services to both prospects and existing customers (e.g. sales collateral and rollout/release communications such as demos, presentations, release videos, client emails, FAQs, etc.)
• Support the Content team in the creation of product-related blog posts, case studies, white papers, and collateral
• Develop and maintain ongoing knowledge and mastery of the Justworks financial personas and accounting integrations.
• Develop and maintain an understanding of how Justworks’ products compare to competition and market needs.
• Perform other related duties as assigned.

How You Will Do Your Work

• A strategic thinker with a proven ability to identify opportunities, form compelling business cases, and gain support from cross-functional stakeholders.
• Possess strong verbal and written communication skills
• Possess strong analytical skills to develop KPIs and understand the effectiveness of key projects or initiatives
• Possess strong project coordination and management skills
• Possess strong leadership and management skills
• A self-starter with a curiosity for the HR space
• Work effectively within a team, yet can take initiative and work effectively on their own
• Perform other related duties as assigned

As Product Marketing Manager - Payments & Accounting, how results are achieved is paramount for your success and ultimately results in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following competencies:

• Customer focus - builds strong customer relationships and delivers customer-centric solutions.
• Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
• Nimble learning - actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
• Plans and aligns - breaks down objectives into appropriate initiatives and actions; stages activities with relevant milestones and schedules.
• Business insight