Associate Director, HCP Marketing (UC) - Lake County, IL

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Associate Marketing Director for Ulcerative Colitis (UC) personal promotion will be a primary conduit from Marketing to the field sales team.  The Associate Marketing Director will utilize customer and field insights to develop co-positioning strategies and tactics for direct and personal promotion to HCPs for the SKYRIZI and RINVOQ brands which are impactful, executable, easily communicated, and financially supported. The individual in this position must demonstrate leadership without direct authority and strong competence in personal promotional channels, while advocating for HCP customer needs by coordinating efforts across internal and external stakeholders.  

Key Responsibilities:

• Understand the unmet needs of UC sales team as primary audience of marketing deliverables
• Analyze trends and data to generate insights, enhancing strategic development and execution for UC portfolio marketing plans which achieve business objectives and goals driven by sales force
• Collaboratively influence marketing leaders and colleagues, internal cross-functional teams (Legal, Regulatory, Medical and MABI), field-based sales teams, and external vendors to ensure effective strategic and tactical integration
• Maintain a forward-thinking awareness of competitive landscape, including sales force SOV, and agility in AbbVie portfolio positioning
• Lead creative agency scopes of work and manage budgets for key projects such as interactive detail aids and associated training playbooks

Qualifications

• BA/BS required
• Minimum 5 years of pharmaceutical industry experience
• At least 3 years of marketing experience with track record of leadership witho