Director, Agency Strategy & Operations - Marketing & Growth Organization (MGO)

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Director, Agency Strategy & Operations (MGO)

Role Overview

The Director, Agency Strategy & Operations is a leadership role within the Marketing & Growth Organization (MGO), accountable for shaping and optimizing the agency ecosystem that supports enterprise marketing execution. This leader will define the strategy, governance, and operational model for agency engagement across the organization, ensuring external partnerships are structured to deliver high-quality work, measurable business impact, operational efficiency, and scalability.

This role serves as a critical connector between internal marketing, business, and operational stakeholders and external agency partners. The ideal candidate brings deep expertise in building high-performing agency models that enable speed, consistency, innovation, and growth in addition to a strong blend of strategic thinking, operational rigor, financial discipline, and cross-functional leadership.

The Director will play a central role in advancing modern marketing operations, improving the effectiveness of agency investments, and establishing clear accountability for performance, delivery, and return on investment.

Key Responsibilities

Agency Strategy & Governance

• Define and lead the enterprise agency strategy across the Marketing & Growth Organization, including agency portfolio design, partner selection, capability mapping, and scope optimization
• Establish and evolve governance frameworks that create clarity in roles, responsibilities, decision rights, and ways of working across internal teams and agency partners
• Develop agency operating models that improve consistency, quality, compliance, and business alignment across marketing activities
• Lead evaluation and selection processes for agency partners, including RFPs, capability assessments, onboarding, and transition planning
• Ensure contracts, service models, and performance expectations are clearly defined and aligned to organizational priorities

Operational Excellence

• Lead end-to-end agency-enabled marketing operations to improve workflow efficiency, speed-to-market, quality, and scalability
• Design and implement standardized processes for briefing, intake, prioritization, approvals, creative development, campaign execution, and delivery
• Identify bottlenecks and operational inefficiencies across the marketing delivery lifecycle and drive solutions that simplify and streamline execution
• Partner with internal teams to ensure agencies are integrated effectively into planning and execution rhythms
• Champion best practices, playbooks, and operating standards that elevate executional excellence across the organization

Performance & ROI Management

• Establish agency performance management frameworks, including KPIs, scorecards, SLAs, and business outcome measures
• Monitor and assess agency effectiveness across quality, responsiveness, strategic contribution, efficiency, and commercial value
• Partner with analytics and insights teams to connect agency outputs to campaign performance and business impact
• Translate data, performance trends, and stakeholder feedback into actionable optimization plans
• Drive a culture of accountability and continuous performance improvement across agency relationships

Cross-Functional Leadership

• Collaborate closely with Marketing, Digital, Product, Brand, Finance, Legal, Sourcing, and Procurement to align agency strategies with enterprise priorities and business goals
• Serve as a senior point of contact between interna